Lifebuoy distributes gifts to Germ Fighter sticker consumer promotion winners

Saturday, 7 July 2012 00:00 -     - {{hitsCtrl.values.hits}}

Lifebuoy, Unilever’s premier germ fighter brand, distributed gifts to the Germ Fighter consumer promotion winners.

The gifts were handed over to lucky winners who were invited to a ceremony organised at the Unilever’s auditorium on 15 June 2012. All the lucky main prize winners came along with their families to be a part of the happy occasion.

Winners were selected in a raffle draw from high number of entries received. Three laptops, 10 mountain bikes, 20 wrist watches and 50 school bags were given away as gifts among 83 selected winners. Most of them were from families coming from remote areas.

A very happy mother of a laptop winner Madhushan, sharing her happiness said: “We live with a lot of hardships. I am working in a garment and Madhushan’s father is a mason. Madhushan has been asking for a computer for a long time, but we could not afford one. This was real good news and he was overjoyed to hear that.”

She further said that their whole family is loyal Lifebuoy users and she is the one who posted the postcard given by Madhushan on that day.

Saumya Perera, Senior Brand Manager for Lifebuoy, commenting on the program, said: “It brought us great joy to interact with Lifebuoy users and see how much the brand means to them. Lifebuoy is a brand that has a strong reason to believe in protecting people from 10 infection causing germs.  A healthy family is the cornerstone of a healthy society. Unilever with its flagship germ-fighter brand is on a mission to enable safe homes, families and communities. Rewarding people is one step forward in further consolidating the same.”

Lifebuoy, as the leading brand providing affordable and accessible hygienic solutions, helped Sri Lankan consumers over generations to lead a life free from hygiene related worries by protecting them from germs. Further to that, Lifebuoy is now into rewarding their loyal consumers, giving them a definite boost to carry on with the brand for many more years.