Fashion Bug completes phase 2 of railways CSR project
Saturday, 21 February 2015 00:48
-
- {{hitsCtrl.values.hits}}
Fashion Bug, continued one of their CSR activities which they commenced at the Fort Railway Station in 2013, a location known to and frequented by the entirety of Sri Lanka’s population.
The unveiling of the Fort Railway Station’s signage installation project was completed after weeks of hard work on the part of Sri Lanka Railways and Fashion Bug. However since 2013, several of the name boards needed refurbishment and work commenced in January 2015, while 40 new boards were also put up at a cost of over half a million rupees where most of the boards are illuminated for patrons to find their way conveniently during the evening hours of the day.
“We feel that the resources and funds invested in this extensive project were a worthy investment considering the multitudes of people who would be guided and assisted by the sign boards and direction boards erected,” affirmed Fashion Bug DGM Dr. S.H.M. Faraaz.
Fashion Bug annually spends over Rs. 20 million on CSR projects island-wide and is currently involved in maintaining ward number 17 the maternity ward at the Ragama Hospital, whilst putting up their new direction boards as well. Fashion Bug is heavily involved in CSR activities encompassing sports, education, public services etc, with all 16 of their branches contributing to and participating in these initiatives.
Fashion Bug has also established its very own CSR program under its Educational CSR platform, ‘Sisu Dirimaga’. “We wish to make a significant and real change in the society we work in, and sports and education are a must for everyone in order that they may become responsible citizens regardless of age and gender,” said Fashion Bug Director Shabier Subian.
“Our Chairman Subian believes very strongly in developing the community we live in and ploughing back resources for the upliftment of the underprivileged.”
Fashion Bug was founded in 1994 in Bandarawela with a seven member team, the first shop being a mere 500 square feet in Bandarawela town. Today it has evolved into a household brand that boasts of 16 outlets island-wide. Fashion Bug currently numbers over 1,250 Sri Lankan men and women amongst its staff, who hail from diverse backgrounds and ethnicities; hence they constitute a truly Sri Lankan corporate entity. An equal opportunity employer, Fashion Bug prides itself on the fact that they invest in their employees, which they believe is a key to their success.
Very high on the company’s list of priorities is the preservation of racial and ethnic harmony and unity which is evidenced by the fact that all communities and religions work side by side at Fashion Bug’s outlets and factories.
While the development of Fashion Bug as a premiere retail outlet is an ongoing process, CSR is very much at the core of the company’s day to day operations, and of prime consideration in the overall corporate strategy.
