Ritzbury Journey Day, the one of its kind children’s edu-documentary program designed to deliver the feel of an educational trip for the student community of Sri Lanka, has completed 250 episodes on local television.
This program has been produced and sponsored by Ritzbury, which is a proud member of the Ceylon Biscuits Limited family. Ritzbury has taken on this project as part of their corporate social responsibility initiatives and has been telecasting the program for five consecutive years.
Although Ritzbury Journey Day has been produced in keeping the student community in mind, the content and the structure of the program has an appeal to a greater audience which includes the enthusiasts of environment and anthropology and the general public. Over the five years the program has documented places of natural beauty, historic importance, nature reserves, traditional industries and indigenous communities of Sri Lanka.
Ritzbury Journey Day is televised on ITN every Wednesday at 6:30 p.m. and is repeated on Saturdays at 9 a.m. The most significant attribute of this program is the active participation of children from different areas of Sri Lanka who in turn gets a firsthand experience of a real school trip while participating in this program. Ritzbury Journey Day is quite a refresher among the Sri Lankan children’s television program line-up, where a gamut of English and dubbed programs dominate the children’s belt.
“Ritzbury Journey Day carries great importance in educational, social, natural and historical aspects. We have spent Rs. 70 million over the past five years on this program purely because we believe it is our duty to make a substantial contribution towards the elevation of knowledge about Sri Lanka among the younger generation,” said the Senior Brand Manager for Ritzbury Nilupul de Silva.
“Given the financial constrictions most children are unable to afford regular trips and tours to explore their country. In this context Ritzbury Journey Day is familiarizing the approach of bringing the surroundings to the child’s door-step,” de Silva added.
“Ritzbury, a brand that is dedicated to provide fresh and good quality chocolates takes pride in the opportunity they got to produce and sponsor this program, that not only appeals to the children but to the adult population as well.
Ritzbury has revolutionised the chocolate industry by introducing a range of new variants to the market within a very short period of time and we would continue to add fresh and innovative experiences to our customers,” Nandana Wickramage, Group Director and Head of Sales & Marketing, CBL said.
Ritzbury was the first brand to introduce ‘White Chocolate’ to the Sri Lankan market. In addition Ritzbury portfolio consists of Chocolate Fingers, Chit-Chat, Popit, Pebbles, Chunky Chocs, Gonuts, and chocolate slabs.
Ritzbury won the Bronze award for the Best Product Brand across all brand categories at the recently concluded Sri Lanka Institute Marketing Brand Excellence Awards 2010.