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Saturday, 29 June 2013 00:10 - - {{hitsCtrl.values.hits}}
Twenty consumers who were selected as lucky winners under this promotional campaign were presented with personal computers at a grand ceremony held at the Unilever Sri Lanka Head Office in Colombo.
In order to be part of the promo, consumers had to simply send two empty Lifebuoy sachets to Unilever Sri Lanka, with the name and address mentioned on it. The 25000 entries received during the promo period (from April to May 2013) not only displayed the level of consumer trust and loyalty in Lifebuoy products but also the interest shown by consumers to be part of the promotion.
The twenty winners were selected via a lucky draw conducted under the supervision of Public Administration Ministry officials.
Lifebuoy Shampoo Brand Manager Milinda Weerasinghe commenting on the impact of the promotional campaign said, “The Lifebuoy Shampoo range has been able to successfully dominate the Sri Lankan market during the past decade, winning the trust of consumers. The reason behind this success story is that the brand has been built on consumer trust. This promotional campaign can be seen as a tribute to consumers who have been loyal to the brand thereby helping it maintain its top position as a hair care brand through the years.”
Unilever Sri Lanka has made Lifebuoy Shampoo products available in three variants (Herbal, Health and Anti-Dandruff) to suit varying consumer needs. These products help to keep hair healthy giving it a silky and smooth appearance with the AD variant providing an added benefit of keeping the hair free of dandruff.
“Lifebuoy is among the top Shampoo brands in the country and is quite popular among consumers. This is because the product range is of high quality and priced in such a way that it is affordable by many consumers. Furthermore, our aim is to further develop the brand for the benefit of our consumers,” said Unilever Sri Lanka’s Category Head (Hair Care), Wathsala Aluthgedara.
Meanwhile, one of the twenty lucky winners Nishantha Kumara Liyanaarachchi of Ambalantota said, he was extremely happy to win a personal computer, being a longstanding Lifebuoy Shampoo consumer.
Another winner, Dushani Madushika from Seepukulama in Panawewa said, she came to know about her win while participating at a leadership training camp in Gannoruwa. “The news brought me a lot of joy. I am a student of the Sri Jayawardanapura University. I do not have a computer at home. When I need to communicate with my husband who is working in South Korea, I go to the internet café in the town. So, this computer will be useful to me in many ways.”
