Clogard forges ahead to educate Sri Lankans on tooth cavity prevention
Saturday, 27 September 2014 00:00
Clogard’s recently launched unique nationwide cavity prevention campaign entered a decisive phase as it seeks to have a greater impact on oral health by focusing on educating and encouraging Sri Lankan families on cavity prevention.
Hemas Manufacturing Ltd’s flagship toothpaste brand, Clogard, through their consumer promotion initiative ‘Brush, Pledge and Win’ campaign is geared towards oral health care and cavity protection. This campaign promotes measurable improvements in oral health by encouraging people on healthy oral care practices.
“We hope to touch the lives of all Sri Lankans, working with families, as Clogard continues to visit all parts of the country educating and encouraging our people on the benefits of brushing daily with a fluoride toothpaste, thus significantly reducing the formation of cavities and improving overall oral hygiene,” said Hemas Manufacturing Ltd. Managing Director Roy Joseph.
As a part of this ongoing national initiative the Clogard team has covered 65 locations across Sri Lanka to-date with 13,536 consumers submitting pledges to practice good oral care. Forging ahead in their pursuit of reducing the incidence of families with tooth cavities, especially children and promoting a healthy, tooth cavity-free Sri Lanka, the team will travel across the entire country in the coming weeks visiting over 126 locations island wide.
“Tooth decay is one of the most common, preventable diseases, causing unnecessary pain and suffering especially among children. Through teaching, practice and nurturing oral health skills and activities, we continue our commitment to promote positive change and encourage positive oral health initiatives,” Joseph added.
Clogard, with its clove enriched unique formula, understands local consumer needs. Through its national tooth cavity prevention campaign, the brand aims to encourage and educates consumers especially children and their parents to brush day and night reducing the number of cavities and improve overall oral hygiene.
The campaign also plans to reward consumers who pledge their assurance of keeping their families cavity-free. Every month one lucky winner will be selected through a draw of all entries and will receive a fixed deposit worth Rs. 1 million which will continue for three months. Other grand prizes on offer include refrigerators, laptops, mountain bicycle, bags and wrist watches.
Overall the campaign seeks to help drive behavioural changes for a healthier, tooth cavity free Sri Lanka.