Ceylinco Life CSR activities touch 16,000 lives in 2010

Saturday, 28 May 2011 00:02 - - {{hitsCtrl.values.hits}}

The lives of more than 16,000 Sri Lankans have been enriched by a series of multifaceted healthcare and education related social responsibility initiatives implemented by life insurance leader Ceylinco Life in 2010.

The company’s flagship project, ‘Waidya Hamuwa’ (Meet the Doctor) in its seventh year, provided access to free physical examinations and medical advice to 11,411 people at 40 camps in many rural areas of the country including Batticaloa, Tissamaharama and Anuradhapura. Each participant was provided with a medical report containing the doctor’s findings and recommendations after undergoing comprehensive structured examinations at these camps.

In addition, the company educated 1,721 people on pre and post natal care through its ‘Senehasaka Udanaya’ (the birth of love) programme designed to educate expectant mothers of how the health and wellbeing of their children can be influenced even before they are born. Ceylinco Life conducted eight ‘Senehasaka Udanaya’ workshops in the concluded financial year.

Meanwhile over 1,000 pints of blood was collected by the National Blood Transfusion Service within the year, at 12 blood donation camps organised by the company.

The company also continued with its commitment to the development of educational infrastructure of underprivileged schools by spending more than Rs. 4.1 million in 2010 for the construction and renovation of classrooms at 11 underprivileged schools in rural areas such as Kahatagasdigiliya, Jaffna, Monaragala and Embilipitiya. This included the construction of 10 classrooms, five of which was completed within the year. The construction of the other five classrooms is nearing completion, the company said.

“Ceylinco Life’s enduring commitment to projects that have a tangible impact in improving lives, especially in rural areas, is a defining feature of the company’s ethos,” said R. Renganathan, the company’s Managing Director and CEO. “These projects have been supported over several years to ensure that they have a lasting impact.”

Ceylinco Life also contributed to the construction of four houses for disabled soldiers in 2010 in collaboration with the Seva Vanitha Unit of the Sri Lanka Army.

Ceylinco Life defines its Corporate Social Responsibility as ‘The continuing commitment of the company to create a sustainable business environment even in the remotest areas of the country through meaningful interventions in areas such as healthcare and education for needy people, while providing protection and financial security of the highest quality.’

The company has more than 750,000 lives covered by active policies and has been the market leader in long term insurance for the past seven years.