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The Swadeshi Industrial Works PLC, the market leader in Sri Lanka for herbal personal care products, has sponsored the ‘Aloka Poojawa’ of the historic Keragala Raja Maha Viharaya recently under the theme; ‘Swadeshi Khomba Aloka Puja Sathkaraya’ a concept of Swadeshi Chairperson Amari Wijewardene.
Situated in the Gampaha district, the Keragala Raja Maha Viharaya was built in the 13th century in the reign of King Vijayabahu during Dambadeniya Kingdom. The ‘Padmawathi Piriwena’ was established in the Keragala Raja Maha Viharaya in the reign of King Parakramabahu VI in the 15th century.
Swadeshi Chairperson Amari Wijewardene said, Swadeshi being a Sri Lankan owned company, considers safeguarding the culture and traditional heritage of Sri Lanka by supporting such activities as this annual Aloka Pooja, a duty and also a debt the company owe towards mother Lanka.
She further observed, Swadeshi illuminates places of worship in the country for the benefit and ease of all worshippers and also with the intention of educating younger generation on the importance of safeguarding the country’s culture and heritage.
In 2013 the ‘Sri Dalada Maligawa’ of historic Dambadeni Raja Maha Viharaya and the ancient murals were renovated by Swadeshi Chairperson Amari Wijewardene to bring back its past glory.
Amari Wijewardene is the great granddaughter of Helena Wijewardene Lamatheni, who initiated renovations of the Kelaniya Raja Maha Viharaya in 1927.
Swadeshi also supports the Aloka Poojas of Kataragama Kiri Wehera, Ruhunu Kataragama Maha Devalaya, Sabaragamu Maha Saman Devalaya, Devundara Sri Vishnu Devalaya, Redigama Ridi Viharaya, Lankathilaka Raja Maha Viharaya and Dambadeniya Raja Maha Viharaya.
As a local company Swadeshi continues its nation building and community CSR projects for our Sri Lankan communities. The Swadeshi Khomba brand is dedicated to carrying out sustainability projects which focus on caring for Mother Nature and enhancing cultural values. Company’s many community outreach initiatives includes island wide Kohomba tree planting campaign, Donating water tanks for the communities in dry zone of Sri Lanka, Khomba Baby care gifts to pregnant mothers and educating school children through a ‘Hoda Purudu’ book highlighting the good values.
The pioneer and market leader in the herbal personal care category in Sri Lanka, The Swadeshi Industrial Works PLC, was incorporated in 1941. Among the pioneer brands of Swadeshi are Khomba Herbal, Rani Sandalwood, Khomba Baby, Little Princess, Apsara, Perlwite, Lak Bar, Lady, Black Eagle Perfume and Swadeshi Shower Gel range. All products manufactured by Swadeshi are 100% vegetarian and cruelty free, and have never been tested on animals. This stands testament to the company’s forward thinking practices, as well as our desire to help consumers make ethical and eco-friendly choices. The company has always considered the health and environmental impact of its products, and we will continue to focus on this going forward.
The company also manufactures and markets the top herbal soap brand Khomba Herbal and heritage beauty soap brand Rani Sandalwood. Rani Sandalwood Soap recently introduced three new additions to its soap range namely, Rani Sandalwood with Coconut Cream and Vanilla (White), Rani Sandalwood with Rose Water and Saffron (Pink) and Rani Sandalwood with Honey, Venivel and Turmeric (Yellow). Khomba Baby Soap recently introduced a new addition to its soap range ‘Khomba Baby Avocado Soap’ enriched with natural avocado oil to nourish baby’s skin.