Saturday Dec 14, 2024
Saturday Dec 14, 2024
Saturday, 21 December 2019 00:20 - - {{hitsCtrl.values.hits}}
‘Manudam Viyamana’, a nationwide initiative recently launched by Sunlight, one of the oldest and most loved brands in Sri Lanka with a legacy of 135 years, calls on Sri Lankans to strengthen the bonds of care among all communities within the country.
Sri Lankans have long lived as a multi-ethnic and multi-cultural people with vastly diverse religious beliefs and different languages, while living together in peace and harmony with the fabric of humanity holding citizens firmly together, the company asserted.
Speaking on the need to strengthen the bonds which unite as one Sri Lanka, Home Care, Food and Refreshments for Unilever Sri Lanka Marketing Director Sharmila Bandara said: “Sri Lankans are known the world over for our ready smiles and welcoming nature. For generations, irrespective of race or religion, we have all lived together as one – similar to how different threads woven together create a fabric. Strengthening this social fabric is our responsibility.”
Sunlight said that in the recent past, the bonds among communities have weakened, causing people to turn away from each other. It is essential that we rise above the mistrust and reunite as a nation by rebuilding trust and strengthening the multi-ethnic fabric of Sri Lankan society. Rebuilding trust is one of the hardest things to do and yet it is impossible to move forward without it. As brothers and sisters of one family, we need to be open-minded towards every race, religion and belief, which is what makes our beautiful country the diverse nation that it is, the company stated.
“Sri Lanka is home to all of us. Culturally, our home is considered to be the most sacred place to us. It is our comfort zone. The openness of our heart means we truly trust and care. And the ultimate test of trust is when you open your heart and let someone into your home. It is not just a physical act of letting in, but it is the ultimate demonstration of willingness to let someone into your life,” Bandara said.
Sunlight invited all Sri Lankans to open their hearts and homes to their fellow citizens in order to strengthen the bonds of care. We can make a big difference in our country, if all of us make a decision to open our hearts to all Sri Lankans,” said Bandara.
Sunlight said it welcomed all Sri Lankans to support this decision by offering their pledges to the ‘Sunlight Manudam Viyamana’ initiative. The pledges can be given via a missed call to 0777388888 on any mobile network, by visiting www.sunlightohoh.com or the pledges can be given during the island-wide pledge collection carried out in partnership with all major media organisations that will join hands with Sunlight for the ‘Manudam Viyamana’ campaign.
Introduced in Sri Lanka 135 years ago, Sunlight is a leading household brand in the country which understands local values and heritage. It has won the trust of Sri Lankans for over a century and is the leading laundry brand in Sri Lankan homes. Sunlight recognises the importance of strengthening bonds with care, be it in fabrics or human hearts, and has for years taken this message forward across the country.
