Thursday Dec 12, 2024
Thursday Dec 12, 2024
Tuesday, 1 March 2022 02:57 - - {{hitsCtrl.values.hits}}
Donation of food and essential goods to families in Tissamaharama
As 2020 dawned, COVID-19 began to batter the Sri Lankan community with grim consequences. It was evident that the country’s communities and official systems alone could not face the onslaught of the pandemic and needed backing of capable supporters to overcome the challenge. With this realisation, Hemas Consumer Brands, a leader in Sri Lanka’s FMCG sector, was the first responder to assist COVID-19 affected communities via multiple support interventions.
The assistance provided by the company to COVID-affected communities and the country’s healthcare infrastructure has been immediate and consistent. These included donations of essential items, personal care products and much needed crucial medical equipment for healthcare institutions. The company has continued community support to families facing social-economic challenges throughout the pandemic and in the recent past focused its community services in Tissamaharama and Sooriyawewa areas by providing food and essential items to over 200 households that were affected.
Apart from COVID, some parts of the Sri Lankan community were also hit by catastrophic natural disasters. Hemas rising to the need of the hour assisted 240 households affected by landslide in Rambukkana, along with a donation drive of dry rations and other essentials to affected individuals in Rambukkana alleviating their pressing needs.
Hemas Consumer Brands Director of Business Development and Innovation Sabrina Esufally commented: “Now more than ever before, Sri Lankans need to support each other to navigate the economic and social challenges brought about by the current context. These challenges have placed considerable strain on family well-being. At Hemas, the wellbeing of our communities is of paramount importance to us, and we place a lot of importance in responding to the needs of vulnerable families. Since the beginning of the pandemic, the entire Hemas Consumer Brands team has used its platforms to assist those in need, and we will continue to do this in the coming months.”
Hemas Consumer Brands also supported donation drives of likeminded voluntary organisations upon request, handing over essential items, food rations to families and households affected by the COVID-19 pandemic in Arapalakanda, Kalutara while extending assistance by donating their own personal care, baby care and dry ration products to expectant mothers in the Welikanda, Aralaganwila and Kandakadu areas. Continuing the philanthropic effort, the Company also facilitated another donation drive to the Government Midwifery Service Association in Kandy which coincided with two blood donation drives.
During these difficult times, Hemas Consumer Brands stands firmly committed to extend its helping hand to the Sri Lankan community.
