Coca-Cola spreads joy this Christmas season by reaching out to families in need

Saturday, 19 December 2020 00:00 - - {{hitsCtrl.values.hits}}

For over a century Coca-Cola with its iconic Christmas campaigns, as well as its promise of refreshment, has become the quintessence of the holiday season in cultures around the world. This Christmas season in Sri Lanka, Coca-Cola is upholding its purpose to ‘Refresh the World and Make a Difference’ by bringing kindness to disadvantaged families, against the sobering backdrop of a global pandemic that has impacted so many people’s lives.

Coca-Cola is urging communities to ‘This Christmas give something only you can give’ – calling on people to participate in the ‘Spirit of Giving’ to make the lives of others better. The highlight of Coca-Cola’s Christmas program is the concept of ‘20 Days of Kindness’ during the holiday season, reaching out to 480 disadvantaged families with gifts, meals and rations over 20 days so that they too can enjoy the festive season, secure in the knowledge that hope always triumphs. In its exciting line-up of activations, 40 nominated families will receive gift packs containing essentials and Coca-Cola merchandise to make their Christmas merrier through an initiative with Uber.

In Sri Lanka, Coca-Cola will sustain this strong association of the brand by expanding its message to demonstrate a sense of community and the need to be there for each other this Christmas – for family, friends and for the disadvantaged people in the community. Spreading joy and happiness, Coca-Cola and its iconic branded Christmas truck will be travelling around the island – surprising people, singing carols, engaging with consumers and heralding the Christmas season.

All activities undertaken by Coca-Cola will strictly adhere to health and safety guidelines for COVID-19.

Coca-Cola is deeply intertwined with the special magic of Christmas, enjoying a strong association with the imagery of the beloved Santa Claus. Coca-Cola has been celebrating the festive season through its advertising since the 1920s, featuring uplifting messages of unity and joy that has become synonymous with the season.