Sunday Dec 15, 2024
Sunday Dec 15, 2024
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Through their unique loyalty scheme ‘Masterstrokes’, Asian Paints Causeway yet again reiterated their commitment to the painters’ community across Sri Lanka when the company distributed worthy essential goods hampers recently to support them through the current tough times.
As harsh economic conditions have begun to affect the livelihoods of many, this initiative was carried out as a fervent endeavour by Asian Paints Causeway to ease the burdens of their loyal painters who are mostly daily wage earners.
“Painters are a segment of blue collar professionals whose silent service often goes unnoticed in the bigger picture. At Asian Paints, we have always engaged with them very closely and therefore we are aware of the negative impact of current economic conditions on their livelihoods.
“Although economic conditions have resulted in many restrictions to the business, as the market leader we remain committed to protect the business ecosystem and support the painter community with a whole heart,’’ said Asian Paints Causeway Head of Marketing and Activations Anuradha Edirisinghe.
The Masterstrokes program by Asian Paints Causeway was launched in 2016 as a truly unique loyalty scheme with hitherto unseen features, seeking to engage with the painter community on a much deeper level. Being a multifaceted program, its objective was to empower the painters as professionals by guiding and supporting them in multiple areas such as skills development, knowledge building, good practices and financial management etc.
Most importantly, the program provided painters with a mechanism to gain a financial benefit for the purchase of each litre of Asian Paints Causeway products, facilitated by them.
The program has been massively successful since inception with over 10,000 painters across the island currently registered under it. Throughout the past six years, Asian Paints Causeway have conducted many initiatives under Masterstrokes to elevate the status of painters as a group of professionals and to be a part of their lives in a meaningful way.
As the whole nation is scraping through the current challenges, Asian Paints Causeway believe in everyone coming together in unity and showing empathy and compassion towards one another. As such, Asian Paints hope to continuously protect its business ecosystem by supporting all its stakeholders to see through these challenges.
