Unilever Sri Lanka makes clean sweep at SLIM-Nielsen People’s Awards

Thursday, 21 March 2013 00:00 - - {{hitsCtrl.values.hits}}

Unilever Sri Lanka won a total of five awards at the SLIM-Nielsen People’s Awards, making it the company with the most awards, at the ceremony held at the Waters Edge on Tuesday.

The company’s iconic germ-protection brand, Lifebuoy, won the awards for ‘FMCG Brand of the Year’, ‘Youth FMCG Brand of the Year’ and ‘Personal Care Brand of the Year’. Unilever Sri Lanka’s flagship brand, Sunlight, won the ‘Household Care Brand of the Year’ award, while Laojee won the award for ‘Hot Beverage Brand of the Year’.

This is the second year in a row that Lifebuoy has swept the stakes at the People’s Awards, and the fifth time that the brand has won the ‘Personal Care Brand of the Year’, proving once again that it occupies a special place in the hearts and minds of Sri Lankan consumers. The fact that nine Unilever brands were nominated for seven different award categories is testament to these brands being a part of daily life in households across the nation.

Commenting on the achievement, Asanga Ranasinghe, Marketing Director for Home and Personal Care, Unilever Sri Lanka stated: “Consumers are at the heart of all that we do at Unilever. Winning the SLIM-Nielsen People’s Choice Awards is a special achievement for us, as it is proof of the claim that these iconic brands have on the consumers’ affection and confidence.”

Marketing Director for Foods, Ramani Samarasundera added: “We are thankful to our consumers for the constant support that they have shown our products by choosing our brands every day. Whilst we celebrate their love and loyalty, we remain committed to crafting beloved brands that meet the growing and changing needs of our consumers.” The SLIM-Nielsen People’s Awards is a prestigious event held annually by the Sri Lanka Institute of Marketing – the national body of marketers of Sri Lanka, in association with the Nielsen Company. The awards are extra special to marketers and brands as it is based on the votes of the general public, as opposed to other awards that is based on the selection of a jury.