TVS Lanka ties up with Delmege

Delmege Senior Brand Manager Anura Hewasighe, Delmege Dilan Savio, Delmege CEO Nuwan Wimalana, TVS Lanka CEO Ravi Liyanage, TVS Lanka AGM Sales Geethal Anthoney and TVS Lanka Head of Marketing Hashan Haputhanthri

TVS Lanka the premier automotive company specialised in motorcycles, scooters, three-wheelers, spare parts and lubricants has tied up with Delmege Soya in a new promotion titled ‘Delmege Soya Scooty Tharuwasana’ where consumers can win three all new Scooty Zest Scooters through a draw.

The ‘TVS Scooty Zest’ is the most stylish scooter in Sri Lanka from the household name ‘Scooty’. The TVS Scooty Zest is predominantly famous for its style and good look and it is a very smart scooter. Zest will create a revolution in the Sri Lankan market where it gives ultimate riding pleasure to the consumer. 

Speaking on this new promotion TVS Lanka Chief Executive Officer Ravi Liyanage highlighted that it is a moment to remember that TVS brands are now seen as major two wheeler and three wheeler brands and that the company’s focused strategic initiatives implemented during the year had reaped rich rewards. He further added that re-positioning and rationalisation of product portfolio, identifying and targeting strategic market segments, re-launching of promising five new models with new value proposition for better consumer engagement, productivity enhancement and expansion of dealer network, re-structuring of island wide service and spare-parts network, competency enhancement of staff and sales force in particular, process re-engineering and Customer Relationship Management (CRM0) to enhance net promoter’s score from the existing users paid dividend during the period under review.

“We are delighted to sponsor and tie up for the ‘Delmege Soya Scooty Tharuwasana’ promo with Delmege in further strengthening their drive and passion to serve the consumer with dignity. TVS Zest has been recognised as a stylish brand and consumers will reap the benefits through this promo,” said TVS Lanka Head of Marketing Hashan Haputhanthri. 

Every consumer who is keen to try their luck with winning a ‘Scooty Zest’ has to send three wrappers of any soya brand of Delmege via post to the Delmege company housed at Delmege Forsyth & Co. Ltd No. 101, Vinayalankara Mawatha, Colombo 10 from 22 June to 22 August. During the promotion period winners will have a chance of receiving seven gold pendants weekly, and a total of 60 gold pendants will be awarded from the draw. Each draw from the three Grand Draws will pave the way for three lucky consumers to win three Scooty Zests giving a total of nine Scooty Zests to nine lucky consumers. Delmege Soya meat 90 grams pack is available in a variety of flavours including chicken, curry, regular, cuttlefish, mixed vegetable, roasted chicken, mutton and prawn. Delmege also offer the 60 gram budget size pack in curry and chicken flavour.

TVS Motor Company, the flagship of 100 years old, over $ 7.2 billion TVS Group, is one of India’s leading two wheeler manufactures and among the top seven in the world. The company has three manufacturing plants in India and one in Indonesia. Present in over 57 countries worldwide, TVS Motor Company is renowned for innovation and currently owns over 600 patents. TVS Motor Company has the unique distinction within the automotive industry, being the only two wheeler manufacturer to have been awarded the prestigious Deming Award in 2002 and TVS Motor Company is the only Indian Automobile Company which won the prestigious Deming Award. The Deming Award is a global quality award that recognises both corporates and individuals for their contributions to the field of Total Quality Management (TQM) and businesses that have successfully implemented TQM. 

Delmege Forsyth & Co Ltd., a member of The Ceylon Chamber of Commerce for more than 100 years has become a widely diversified group of companies. While retaining and expanding their original business of imports, the Group has diversified into exports, airline services, travel, freight forwarding and more. The Delmege Group has firmly established itself as an integral part of the Sri Lankan economy and strives to maintain this position, while continuing to seek opportunities for growth and development with both local and international partners.