The revolutionary multinational ad agency Triadhot.com launched its first ever fully integrated campaign in Singapore for one of its clients.
This was an ambitious step taken within its short journey since its inception in July 2010. Triadhot.com embarked on 360 degree campaign complete with print, digital and outdoor executions as well as BTL material and activations. The campaign truly embodied the real thinking and building blocks of Triadhot.com as most of the creative work was done in Sri Lanka through its virtual agency portal to service a client’s need overseas.
Whilst the ads done by triadhot.com appeared on the newspapers and magazines in Singapore, the hoardings have gone up beside bus stops. It was a very proud moment for us at triadhot.com to spot our ads whilst driving around the streets of Singapore. Singapore having a large appetite for street level activation also saw flier distributions activities as a part of this launch. The campaign also made full use of the emerging digital media opportunities. The digital campaign complete with a Facebook fan page, Google ads and banners was complemented by visits by celebrity bloggers who blogged, uploaded videos and tweeted about the launch. This was aimed at reaching out to the tech savvy social media and blogger driven young adult market in Singapore.
Another key aspect of the virtual agency business model is its ability to formulate and work seamlessly with a global team. In this instance Triadhot.com teamed up with a dynamic local outfit in Singapore, The Sales Team Asia for market research, media execution and on ground activations. The Sales Team Asia whilst being our implementers in Singapore, shared local nuances, market trends and played an integral part in all our online brainstorming sessions. This really exemplifies the flexibility and customisation that triadhot.com offers to clients.
Today, Triadhot.com work frequently appears in newspapers, magazines and websites in India and Singapore. In its ambitious plans to expand its global footprint, triadhot.com has already partnered with AdAsia. We hope to expand our global footprint in Asia very rapidly this year and are already exploring opportunities in Philippines, Maldives and Indonesia.