Top global sugar confectionery group upbeat

Friday, 8 July 2011 03:16 - - {{hitsCtrl.values.hits}}

Picks Sri Lanka as first market in the world to launch Mentos Double Fresh

Perfetti Van Melle (PVM) is one of the world’s largest sugar confectionery groups this week expressed confidence over its prospects in Sri Lanka in addition to investing further via the subsidiary.

“We are committed to bringing innovation and international quality at affordable prices to Sri Lanka. Our business here has started well with global best-selling brands such as Mentos, Center Fresh and Alpenliebe. I am pleased to say that Sri Lanka is the first market in the world where we are launching Mentos Double Fresh, and this launch is the result of extensive consumer knowledge and insight which we have been able to gain,” PVM Lanka Chairman and Vice President and COO of the geographic region Stefano Pelle said.

PVM Lanka is a BOI company and is the result of substantial and continuing foreign direct investment.

“We are encouraged by our results so far and look forward to continuing to invest in this market,” Pelle added.

Perfetti Van Melle is one of the world’s largest sugar confectionery Groups and has headquarters in Italy and the Netherlands. The Sri Lanka based subsidiary set up manufacturing operations in 2007 and has acquired a country-wide consumer franchise with their popular candy and chewing gum brands including Mentos, Alpenliebe, Center Fresh and Center Fruit.

Newly launched product, Mentos Double Fresh, an innovative double layered candy specially designed for the Sri Lanka market. The product has two distinct dark and white layers, with licorice and menthol flavours, and offers unique breath freshening and throat soothing properties.

Talking about the launch, Anindya Chakrabarty, Sales and Marketing Manager of the company, explained that Sri Lanka has an established market for breath-freshening and throat soothing products, and the new Mentos Double Fresh represents a relevant and compelling innovation to meet consumer needs head-on. The product has been launched in single pieces at LKR 2. An attractive stick pack at LKR 25 has also been launched to meet on-the-go needs of the modern consumer.