Swadeshi launches ‘Safeplus’

Saturday, 18 December 2010 00:50 -     - {{hitsCtrl.values.hits}}

Swadeshi Industrial Works Plc extended its products range by introducing an anti-bacterial family soap, ‘Safeplus’ to the Sri Lankan market recently, according to a company spokesperson.

Available in 100g in an attractive wrapper the two variants, Safeplus – Active (Red Soap), Safeplus – Fresh (White Soap) leaves skin reassuringly clean and moisturised, producing an energising fresh feeling, destroying harmful bacteria, which adds confidence and enhances personal hygiene.

The new family care product allows a germ free body bath and a care free active life. Swadeshi Safeplus obliterates harmful germs on skin surface which is a common factor in a country with tropical weather conditions like Sri Lanka.

Speaking at the launch event, spokesperson of The Swadeshi Industrial Works Plc said, “At Swadeshi we possess a firm belief that our heritage, culture, family values and traditional herbal concepts play an essential role in the design and manufacture of products that compete both national and with international brands. Our commitment to maintaining the highest quality standards has been consistent since our inception seven decades ago.

“We constantly attempt to anticipate consumer needs and create solutions that enhance the performance of our products, while developing new product lines catering to a wider market. Our philosophy has always been to introduce a fresh experience to our valued consumers furthering the trust placed on us, and we are proud to have launched this product in Sri Lanka.”

Swadeshi Industrial Works Plc complies with ISO 9001:2008 International Standards for Quality Management Systems and produces portfolio of brands in a range of categories that include Rani Sandalwood beauty soap, Khomba herbal soap, Khomba herbal baby range, Khomba herbal shampoos, herbal shower gel, herbal facial wash, floral perfumes, laundry soaps, washing powders and household cleaners. This is the growing effort of the company to strengthen local manufacture and to cater to the needs of the market.