Suresh joins 3M as Head of Marketing

Thursday, 30 August 2012 02:02 - - {{hitsCtrl.values.hits}}

Suresh Anandappa joins 3M Sri Lanka’s business team to head the marketing arm of the leading innovations company.

Anandappa, who has achieved many feats in the sphere of marketing, brings with him a wealth of experience and expertise from multinational pharmaceutical giant GlaxoSmithKline Pharmaceuticals. He joined the Company in 1998 as Medical Promotion Delegate and subsequently rose to the rank of Business Development and Commercial Excellence Manager. Commenting on his new appointment Anandappa said, “3M is a company known for world-class Research and Development (R&D) capabilities as well as embodying a spirit of innovation. I see this as a great opportunity to contribute towards the growth of the company’s business in Sri Lanka, reinvigorating the brand and utilising 3M’s marketing excellence initiatives, which will enable us to drive profitability and anticipate, understand and meet the needs of customers efficiently.”

“3M Sri Lanka will apply the company’s vision of innovation, with the same rigor, across all its marketing activities in terms of how we connect and engage with our customers. We hope to achieve this through building a passionate and confident marketing organisation that is constantly attuned to the needs of our customers, across constantly evolving industries,” further explains Anandappa.

“3M’s global marketing community view the discipline of marketing as a key partner of the company’s research and development arm,” elaborates 3M Sri Lanka Vice President Suren Rajanathan. “We have adopted the idea that the fourth M of 3M is Marketing excellence. By combining our marketing strategies with our R&D capabilities, we believe that the company can achieve greater customer satisfaction and higher growth levels across all 3M businesses, in turn strengthening 3M’s growth initiatives worldwide.”

3M Sri Lanka, a fully owned subsidiary of 3M USA began its operation in 1994 and has established itself a firm footing in diverse industries such as health care, electro communication, infrastructure, construction, apparel, woodworking, automotive aftermarkets, occupational health, safety and security and consumer and office.