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Tuesday, 6 October 2015 00:05 - - {{hitsCtrl.values.hits}}
In line with its strategy to expand operations across key international geographies, S&T, a leading interiors and contracting company operating across 10 countries in Middle East, Europe and Asia, today announced its global rebrand with the launch of its new logo and a joint venture agreement with InteriorPlus, an Italy-based specialist supply and fit-out contractor for the hospitality industry.
The corporate rebrand is to re-emphasise S&T’s commitment to ‘Turnkey Solutions with a difference’. The new partnership between S&T and InteriorPlus, Interium, was introduced at the ongoing Hotel Show Dubai 2015. According to the terms of this new agreement, it will be a 50:50 basis partnership to leverage the strength of the respective companies, thus creating an opportunity for further growth in new and existing markets.
S&T Vice Chairman Waqas Al Adawi and InteriorPlus Managing Director Vagan Oganian announce JV partnership at Hotel Show Dubai 2015
“We are very excited to announce our new brand identity and a joint venture partnership with InteriorPlus, a well-recognised brand in the Italian and European market,” said S&T Executive Director – International Operations K.S. Ravikumar. “With S&T’s global experience and InteriorPlus’ European interior fit-out expertise, we are confident to redefine execution of projects, thus bringing together style, elegance and execution finesse of exemplary quality.”
“The new partnership comes at a time when S&T is embarking on a significant path of change. The company has recently unveiled a new brand identity which is in sync with S&T’s belief to take the organisation forward to become one of the top five global brands in its industry,” said Ravikumar.
“Driven by passion for great aesthetic finish and pursuit for excellence, we are sure that this strategic alliance with S&T will enhance the creative process and provide clients with a new perspective towards interior fit-out solutions,” said InteriorPlus Managing Director Vagan Oganian. “Through Interium, we aim to provide innovative solutions and services to our customers in order to create a unique experience for them, and thus getting recognised as a leading global sustainable interior fit-out solution provider.”
Both S&T and InteriorPlus have managed iconic projects in the luxury hospitality sector and high-end residential and commercial projects. Langham Hotel, London; Anantara Qasr Al Sarab Desert Resort, Abu Dhabi;Dubai International Airport Project Concourse 3A; Mövenpick City Hotel, Colombo, Sri Lanka and the Ritz Carlton Al Bustan Palace Hotel, Muscat, Oman; are among the prestigious projects of S&T. InteriorPlus is associated with international projects such as Gazprom offices, St. Petersburg; Hotel Palazzo Parigi, Milan; Hotel Moresco, Venice; Four Seasons, Moscow; Park Hyatt, Moscow and others.
