Sri Lankans vote Maggi ‘Food Brand of the Year’

Friday, 22 March 2013 00:56 - - {{hitsCtrl.values.hits}}

Maggi, Nestlé Lankas much loved food brand, was voted ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’ by Sri Lankan consumers at the SLIM-Nielsen People’s Awards 2013.

Delighting generations of Sri Lankans since 1984, Maggi ‘two minute’ noodles has been a trusted Sri Lankan household favourite for many years, winning the hearts of Sri Lankan adults and children alike. With the instant success of the Maggi Devilled range, an indigenous, fiery, hot and spicy variation introduced last year targeting Sri Lankan youth, Maggi claimed an even bigger consumer base across the market.

Internationally acclaimed youth icon, popular Bollywood actress and Sri Lankan beauty queen Jacqueline Fernandez, encapsulating all positive attributes of the Maggi Devilled range as brand ambassador, further heightened its positioning among the youth segment. Its strong brand positioning amongst youth was augmented with its entry into the popular social media forum, Facebook, where it engages with tens of thousands of fans every day.

Commenting on the brand’s win, Priyadarshinie Karunaratne, AVP Food of Nestlé Lanka, said: “The SLIM-Nielsen People’s Awards reflects the choice of the people for their favourite brands and we’re delighted to have Maggi voted Sri Lanka’s ‘Food Brand of the Year’ and ‘Youth Food Brand of the Year’.

“As Sri Lanka’s leading nutrition, health and wellness company, we constantly innovate and renovate our products to make it more relevant to our consumers in line with evolving trends, while maintaining Nestlé quality standards. Accordingly, we have strived to provide our consumers with a wide portfolio of products to ensure that they have the best solution for their various culinary needs via the Maggi brand. We’re proud of what Maggi has achieved and remain extremely grateful to our loyal consumers for their unwavering support of the brand.”

Managing Director of Nestlé Lanka, Ganesan Ampalavanar, stated: “Maggi has been the market leader in Sri Lanka for years and has continued to maintain its relevance to local consumers via the timely innovation and renovation of its product portfolio. We’re extremely gratified and humbled by this win, which indicates that we have won the trust of the people of Sri Lanka. ”