Singer successfully enters central air conditioning market

Friday, 2 May 2014 02:45 -     - {{hitsCtrl.values.hits}}

Singer has successfully entered the central air conditioning market with the recent formation of the Singer Central Air Conditioning Division. Singer’s dominant market position in consumer durable goods and strong domestic air conditioning business formed the foundation for Singer (Sri Lanka) PLC to launch its Central A/C Division in Sri Lanka. The Singer Central A/C Division, which is supported by an outstanding group of professional engineers, has already acquired 10 major commercial projects worth over 200 million rupees to become a major player in the market within a short span of time. Globally reputed commercial A/C brands have tied-up with Singer as suppliers to the Central A/C Division. These includes Japanese brand Mitsubishi inverter/standard unitary products and VRF systems, American brand Carrier unitary products/air cool ducted package units and Carrier VRF, Toshiba VRF systems and other light commercial products, and Fujiair, supplying a full range of heating, ventilating and air conditioning (HVAC) products, all of which can be incorporated for domestic and commercial/industrial purposes.             The Singer Central A/C Division has effectively catered to major corporate clients from the point of making correct product recommendations by providing a professional design, installation, commissioning and maintenance service, and the timely completion of projects and island wide after-sales support. The Singer Central A/C Division reflects Singer’s longstanding reputation for delivering superior quality solutions as well as effective and speedy customer service. High-profile projects already completed by the Singer Central A/C Division include the impressively appointed Wayamba University Project, which was declared open on 16 February 2014 as part of the Deyata Kirula initiative, consists of 17,000 square feet of A/C ducts with a capacity of 102 TR. Other major projects include Holcim Lanka – Galle, CP Lanka Enterprises – Eheliyagoda, Edirisinghe Trust Investment – Borella, and Lemon Leisure Hotel – Colombo 04. Such projects have resulted in positive word of mouth recommendations on Singer Central A/C division that is set to expand further. The Singer Central A/C Division is professionally equipped to provide solutions for large-scale commercial projects such as hotels, office buildings, auditoriums, hospitals and apartment buildings as well as medium to small scale venues or homes for heating, ventilating and air conditioning purposes. The Singer Central A/C Division comes with the strong backing of the Singer retail brand that possesses the country’s largest suite of durable goods and a widespread customer base that relies heavily on the entity. It is an opportune time in Sri Lanka for the No.1 brand in the country, Singer, to launch the Singer Central A/C Division that with a number of modernisation projects and infrastructure developments in the pipeline.