Singer launches innovative household appliance ranges from Beko and Grundig

Singer Sri Lanka burnished its reputation for trusted excellence by announcing the launch of the Beko and Grundig product ranges in Sri Lanka.

Featuring a full range of household appliances, including refrigerators, ovens, cookers, and front-loading washing machines, the BEKO product line-up will be available at all Singer Mega and selected Singer Plus and Sisil World outlets in Sri Lanka. Grundig will be offering LED TVs and a range of technologically advanced household appliances to Sri Lankan consumers.

Both the Beko and Grundig brands are backed by the strength of the Arçelik Group, one of the global leaders in the production, marketing, and after-sales servicing of household appliances. The exclusive partnership between the Arçelik Group and Singer is one built on their shared commitment to the most advanced, consumer-friendly products.

Speaking at the launch, Asoka Pieris, CEO of the Singer Group of Companies in Sri Lanka emphasised the benefits that customers would enjoy because of the new partnership. He stated: “The Singer Group is very happy to partner with the Arçelik Group in launching the Beko and Grundig brands in Sri Lanka.”

Pieris added: “European brands and quality standards are highly appreciated by Sri Lankan consumers, who will be enriched by the quality and advanced features offered by the Beko and Grundig brands.”

He affirmed the strength of the partnership between Singer and the Arçelik Group, pointing out that “Singer is the No. 1 retailer of consumer durables in Sri Lanka, making it a fitting partner for the Arçelik Group and its products.”

The Beko range includes the world’s most energy-efficient washing machine, which consumes 50% less power than A-energy-class appliances, as well as the world’s most energy-efficient multifunction oven, which consumes 30% less energy than any competitor product in its segment.

Combining breathtaking design and functionality, Beko Excellent Clean ovens feature the first liquid-repellent coating ever to be used in household ovens. Inspired by the possibility of enriching user experiences, the Beko VarioStore larder was designed to transform into a freezer at the touch of a button.

Its pioneering, environmentally-friendly products have been hailed by consumers in over 100 countries around the world. The Beko brand is one of the top three brands in Europe in the white goods sector and was the best-selling brand in the UK for refrigerators, washing machines, freezers and freestanding cookers in 2011. It also enjoyed the largest market share rise in Western Europe, Eastern Europe and Turkey in 2011.

Can Dincer, Sales Director of Beko for Sales in America, Asia, and Europe, expressed his excitement about the Group’s entry into Sri Lanka: “All around the world, Beko products reach beyond the expectations of different consumers. Beko offers smart technologies generated through our own R&D and high capacity production plants. Today, we are proud of taking another step in the international arena. “

The Arçelik Group is the leader in the white goods, TV and air-conditioning sectors in Turkey, and also enjoys great success around the world. It is the third largest company in its industry in Europe, and is the leader in Romania with its Arctic brand and in South Africa with its Defy brand.

With revenues exceeding Rs. 25 billion, Singer Sri Lanka PLC is by the far the largest retailer of consumer durables in the country. Its success over the years can be attributed to its uncompromising focus on providing the best customer service.

With over 370 sales outlets and over 100 service touch points, Sri Lankans are always assured of speedy and trustworthy service, both before and after their purchase. It continues to be the favourite brand of Sri Lankans, and has also won numerous accolades from the business community, including recognition as one of the country’s Best Corporate Citizens.