Saturday, 20 September 2014 00:00
As Sri Lanka’s premier oral health care brand celebrating 55 years of pioneering flouridated toothpaste in the country, Signal has introduced an exciting consumer promotion for rewarding its loyal consumers.
The promotion offers a fun-filled holiday that will be a wonderful gift for the entire family. The promotion will give participating families the opportunity to enjoy time out together.
Signal, known and trusted worldwide as the expert in dental hygiene, is committed to engaging the entire family with its message of protecting teeth from cavities. Through this promotion, Signal hopes to strengthen the unique bond it has with its consumers, says Unilever Sri Lanka Category Head Wathsala Aluthgedera.
The Signal ‘Santhosen Senthosa’ promotion is envisaged as an exciting adventure for the whole family where an all expenses paid family holiday can be won every week. The lucky families will be spending a memorable holiday in one of the world’s most entertaining places, Sentosa Island in Singapore. Sentosa Island is widely known as a destination loved by children and adults for its fun filled adventures and leisure activities. In addition to the top prizes, over 200 consolation prizes are on offer, each one of them offering great value for children. The gifts to be given away are not only valuable but also promise to be prizes that the children love.
“Signal understands the concerns of parents and their need to spend time as a family with children,” adds Aluthgedara. “The well being of the family is important especially time spent in recreational activities. That’s why Signal is pleased to present such an innovative promotion in this manner. At the same time, Signal wants to remind parents and children alike the need to be conscious of proper dental hygiene habits and oral health care.”
Participating in the competition is simplified in order to enable more and more consumers to take part; all you have to do is send a Signal StrongTeeth 120 g or 160 g toothpaste pack to P.O. Box 821 in order to qualify for the competition. There will be weekly draws and plenty of opportunity for families to win the dream holiday they have always wanted.
For over 55 years, Signal has been pioneering dental health, sharing a message of protecting teeth by using fluoride enriched toothpaste and reaching the community at large with a message of sound dental practices, towards ensuring a ‘A Cavity Free Sri Lanka’.