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B Connected, successfully launched ‘Sancharaka Udawa,’ a mile stone in Sri Lanka’s tourism industry on Thursday.

The coordination of the event was yet another first for the corporate solutions company which specialises in event management plus a wide range of office support services.

‘Sancharaka Udawa,’ a large scale meet mart was aimed at all those already connected, or having the potential to be connected to Sri Lanka’s tourism industry. The event took place on 27 January, 2011 at the Sapphire Ballroom of the Ceylon Intercontinental Hotel. Its main objective was to bring less exposed persons to the mainstream of tourism, and create a common platform on which small and medium tourism service providers could build links with tour operators and enter the tourism industry on a wider spectrum.

“According to the Sri Lanka Association of Inbound Tour Operators (SLAITO), this was the first time such a widely networked group of tourism related personnel came together under one roof in one day,” Felicia Adhihetty, Managing Director of B Connected said, adding “We are very happy and proud to have been partners in this important event”.

‘Sancharaka Udawa’ was aimed at giving a boost to the industry by enabling better network dynamics in key areas such as transportation related logistics, attractive and unique accommodation options, and a resource base of personnel with foreign language skills. It is also expected to have a cascading effect on income generation among the small and medium sectors of the industry while resolving issues of undersupply in vital areas.

The meet mart was preceded by an official launch and press conference that took place at the Sri Lanka Tourist Board, in December 2010, which was also organised by B Connected.

B Connected provides a range of services varying from event management and coordination of conferences, seminars, conventions and corporate events to recruitment resourcing and office services such as translations, rapporteuring, and secretarial services.

‘Sancharaka Udawa’ was supported and co sponsored by Sri Lanka Tourism.