Thursday, 19 June 2014 00:23
The top level performers of the sales force of C.W. Mackie PLC’s – Scan Products Division in 2013/14 were recognised at a gala ceremony held at the Club Palm Bay Hotel Marawila, recently.
Congratulating the winners, the chief guest at the ceremony – Executive Director Mangala Perera assured that just as much as the current performers are being recognised, the employees will continue to be recognised in the years to come for their performances. This year’s top performers who received valuable gifts will also gain promotions.
The awards presentation was coupled with a two-day residential program on 9 and 10 May. On the first day, renowned marketing trainer, Deepal Sooriyaarachchi conducted a training program at the end of which Scan Star Awards was held to recognise the sales performances of 2013/14 financial year.
On the second day, the theme of the year: ‘More Range – More Turnover’ was unveiled by the Executive Director. It was a call to the sales force to ‘increase turnover by considering the newly added brands and contribute towards growth and productivity’. The Area Sales Managers then made presentations with details of strategies for the respective sales regions.
Scan Products Division operates as of the CWM Group’s Imports, Manufacturing & Marketing/Distribution arm of branded FMCG products, specialising in the Food & Beverage category. The established sales and marketing operations are augmented by its state-of-the-art production and bottling facilities for Sunquick Fruit Squash and Scan Bottled Water located in Horana.
The operation has been accredited with the ISO 9001-2008, ISO 22,000 – 2005 Quality Management systems and Food Safety Management Systems and GMP certification with also the SLS Certification.
Scan Products Division has achieved a name in Sri Lankan households as a distributor of renowned international and local brands such as Sunquick, Ovaltine, Star Brand Essence & Colouring, Scan Bottled Drinking Water, Scan Jumbo Peanuts, Kotagala Kahata and Scan Jack Mackerel to name a few.
The division’s hybrid vertical sales and marketing structure and channel distribution strategy is supported by four different service networks such as the Traditional Trade, Modern Trade, Wholesale and Institutional Trade and the Food Service Sector.
With over three decades of growth and excellence in marketing food and beverage products to the Sri Lankan market, Scan Products Division, perceives that there is a healthy potential for internationally, renowned brands to explore and grow in partnership through their local operations network.