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The Scan Products Division, which comprises the FMCG arm under C.W. Mackie Plc, held its Annual Sales Conference on 5 and 6 May at the Club Palm Bay Hotel in Marawila.
As the event took place over the course of two days, the primary objectives of it were to provide the participating staff members with a training session, partake in the awards ceremony, felicitate the awardees and plan out the company’s strategy for the forthcoming financial year.
The most anticipated item on the event’s agenda was the award ceremony where Scan Products outlined the very best of their field sales professionals, highlighting their hard work and achievements, and duly honouring them with Star Awards.
Many field sales force members were recognised at the award ceremony for having exceeded their target limitations and going out of their way to achieve their work objectives.
The winners were Ashan Thilakaratne who won the Gold Award, Charitha Jayaweera who won the Silver Award and Chamal Karunaratne who won the Bronze Award. The winners were undoubtedly able to set themselves forward as exemplary figures amongst their peers as well as encouraging other staff members to follow suit.
For the course of the training session that was scheduled on the agenda of the two-day event, a couple of reputed corporate trainers were present to conduct the program, which was divided into two specific segments: Technical Sales Training and Motivation and Leadership Training.
The training sessions were customised to best fit the group of staff participants and included aspects of skill-building, self-refinement and grooming with the aim of getting the trainees ready to face future challenges and leadership opportunities in the field and beyond.
The theme of this year’s Annual Sales Conference was announced as ‘Growth With Focus’ and clearly set forth a straightforward vision for everyone involved. The awards ceremony was also denoted as a platform to disclose the company’s Business Plan for the Year 2017/2018 while strategising over the objectives for the said year and working on streamlining these into the forthcoming financial year with perfection.
Commenting on the event’s purpose and objectives, C.W. Mackie Plc Executive Director Mangala Perera stated: “As this year’s Annual Sales Conference concluded successfully, I would like to recall more or less, five years ago when the Scan Products Division functioned as a small business unit within the C.W. Mackie Plc Group. Today, the Scan Products Division has come a long way within a short period of time thanks to the efforts of our sales team. We are proud to have become the group’s source of steady profit by contributing over 50% of total group profitability. This is indeed an achievement and it is a relief to have a dedicated sales team such as ours. This event also stands as a platform where we can recognise our accomplishments of the last financial year, reassess progress, analyse any drawbacks, to determine new targets for the next year and focus on working towards achieving our goals.”
The Scan Product Division is the fastest growing business segment of C.W. Mackie Plc’s business, which manufactures, imports and distributes FMCG products to the market and has the highest potential for future growth. Sunquick’s range of fruit squashes, Scan-labelled bottled water, Kotagala Kahata Tea, Scan Jumbo Peanuts and N-Joy Cooking Oil are some of their most popular consumer products in the market. Most of the brands carried by Scan Products are market leaders in their respective categories. Scan Products is a multi-brand, multi-channel organisation with a strong presence in their brands at every level of the market.