Samsung announces new K series TV models in SUHD TV, SMART TV and Joy Beat range with 11 meaningful

Samsung Electronics, the leader in television technology for a decade, yesterday announced the launch of 44 new models of TVs, while introducing the world’s best picture quality with Quantum Dot Display technology, and several meaningful innovations and beautifully crafted designs that will transform the consumer’s TV viewing experience.

The 2016 line-up comprises the SUHD TV range in the premium segment, Smart TV range in the mid segment and Joy Beat range in the affordable segment. The entire range features eleven innovations across segments.

The new SUHD TVs with Quantum Dot Display offer Quantum Dot Colour and HDR 1000, which demonstrate ground-breaking advances in colour reproduction, brightness, contrast and details. The state-of-the-art design with the world’s first bezel-less curved design and a new, easy and integrated Smart TV experience delivers an unrivalled entertainment experience.

The new range of Smart and Joy Beat televisions will come with a host of innovative features, catering to the unique needs of Sri Lankan consumers. The Smart TV range with Smart Interface, Smart Content, Smart Convergence and Smart Play provides the most advanced Smart TV experience. Also, the new Joy Beat range with a unique design and an integrated sound station with built-in tweeters will elevate your TV viewing experience.

“Samsung aims to revolutionise the concept of home entertainment with beautifully designed TVs to meet the changing needs of our consumers, depending on their budget and lifestyle. While we are introducing the best picture quality ever with Quantum Dot technology in our new SUHD range, we are also introducing meaningful innovations in our Smart and Joy Beat ranges. With these offerings, we aim to further consolidate our position as the market leader across segments,” Youngmin Shin, Managing Director, Samsung Sri Lanka, said.

The new SUHD range offers the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most lifelike colours ever offered by Samsung. Powered with Quantum Dot Display, the revolutionary new technology offers 64 times more colour shades than a conventional UHD TV and can express up to 1 billion colours in detail, delivering the most incredible colour expression.

All of Samsung’s SUHD TVs will feature the ability to provide a premium high dynamic range (HDR) experience, with 1,000 nit brightness for a higher level of contrast between light and dark images. Viewers can experience the brightest pictures with the finest details. 

Samsung has designed the world’s first bezel-less Curved TV. With no bezel that normally functions as the border, viewers can experience surround view and an enhanced feeling of depth for an elevated viewing experience.

The Single Access with Customisable UI interface represents a shift away from multiple content sources and devices, to one integrated content and services platform. Consumers will now be able to switch seamlessly between OTT content, live TV as well as other connected devices including video game consoles, Blu-ray player and set-top-boxes.

Also, with the new Smart Hub interface, apps and content tiles can be customised to individual preferences, making it faster to navigate from app to app. Users can easily re-arrange apps the way theywant them making it easier and faster to navigate between most used apps.

The new Samsung Smart TV eliminates the need to juggle multiple remote controls and it will automatically recognise the type of Home theatre system, game console or set top box connected to the TV. This allows users to control all of the detected external devices with the Smart Control Remote – with no set up required. With the new range of Smart TVs users can seamlessly share their favorite content instantly on the big screen. The upgraded Smart View app offers convergence across platforms and is available on Galaxy, Android and iOS devices as well as Window PCs, allowing users to share photos, video and music with family and friends. Also multiple users can simultaneously connect all their phones and share photos or videos making their experience more interactive and fun.

The new range of Smart TV gives you an option to pair your smartphone via Bluetooth and play your favorite songs saved on your phone from the TV even while the TV is on standby mode. Also users can wirelessly pair their TV with their Home Theatre and Bluetooth Speaker and carry the TV audio with them to any other part of the home.

Samsung’s new range of SUHD TV’s with Quantum Dot colour and HDR 1000 offers the purest colour and the most striking brightness in the market today.A breath-taking bezel-less curved design, coupled with Samsung Smart TV experience, makes it stand apart for other premium TVs in the market.