Royal Ceramics inks deal to enter Pakistan

Royal Ceramics Lanka Managing Director Nimal Perera and SFnZ & Co. Chairman Nadeem Ansar inked the agreement in Colombo recently

Royal Ceramics Lanka PLC has signed an agreement with Pakistan’s leading premium brands retailer SFnZ & Co. Ltd, to expand into the booming South Asian region member country, 

The joint venture agreement covers the export, trade and retail of Royal Ceramics products in Karachi and Lahore. 

The agreement will see the two parties collaboratively opening flagship stores in Karachi and Lahore in the coming year. An estimated 35 million people live in the two cities and Pakistan is one of the fastest growing markets in South Asia. Royal Ceramics is the Sri Lankan award winning tile and bathware manufacturer, renowned for its quest for elegance and luxury living,

Commenting on the agreement signing, Director – Marketing and Business Development Tharana Thoradeniya stated: “We set ourselves an ambitious goal of becoming a global tile and bathware manufacturer and in 2015. We have made inroads into the US market, Australia and now we are happy to sign up with Pakistan’s leading premium brands retailer SFnZ & Co. We will continue to expand our global footprint in the New Year.” 

In July 2015, Royal Ceramics Lanka PLC opened its first international showroom in Melbourne, Australia. The showroom designed by renowned Australian architect Terry Davis is an out-of-the-ordinary two storied Rocell showroom, featuring a comprehensive and customised product range for the Australian market. 

Laying the ground work for the entry into the North American market, Royal Ceramics participated in the prestigious Coverings ’15 exhibition held in Orlando, USA in April. ‘Coverings’ is a premier international trade fair and exhibition, the largest of its kind in North America dedicated exclusively to showcasing the newest in ceramic tile and natural stone.