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Friday, 24 July 2015 00:28 - - {{hitsCtrl.values.hits}}
Richardson Outdoor Ltd., Sri Lanka’s leading out-of-home advertising specialist, is expanding its product portfolio with the introduction of Sri Lanka’s first LED gantry. Located at R.A. de Mel Mawatha, this LED screen provides a platform for potential advertisers to sign
ificantly enhance brand growth and reach approximately 18 million potential customers per annum.
“Advertising in the outdoors is very effective. In fact, no other medium of advertising reaches as many potential customers, frequently, at a low cost. It generates repeat exposure and is a good method of keeping your brand in the spotlight,” explained Richardson Outdoor’s Director, Azmeth Caffoor.
“Visual image recognition is vital in a competitive market, and we at Richardson are able to help our clients intercept the attention of potential customers through our mediums, which are strategically installed at all prominent locations. This characteristic is all the more apparent in the positioning of the island’s first LED gantry down R.A. De Mel Mawatha between Liberty Plaza & Liberty Arcade. Our new product delivers high exposure at the right time to a receptive audience.”
Out-of-home advertising ensures that the client is able to reach out to its target markets in the most effective manner, as a result of being able to localize the advertisements based on the profile of the target audience.
Whilst providing physical presence to a campaign and most importantly enhancing the brand image by complementing all other media. Richardson’s product portfolio covers a diverse range of outdoor advertising options including billboards, bus shelters, street name boards, gantries, hoardings and digital media solutions.
Elaborating further Caffoor said: “Outdoor advertising reaches a mass audience on a daily basis. Since people are spending more time in their vehicle or on public transport, outdoor advertising is a highly visible form of marketing that commands commuter attention. In effect, commuters become the captive audience, 24 hours a day/7 days a week compared to other forms of media.”
Richardson & Co. (Ceylon) Ltd., was incorporated in 1962 and was primarily engaged in trading and indent sales of electrical switchgear, construction materials and industrial machinery, whilst providing solutions to the medium and high voltage electrical segments.
With the increased demand for local companies to handle projects on a turnkey basis Richardson Projects was set up in 1995 and the company has played a key role since then in several major national power transmission and distribution projects. Richardson Projects has grown its reputation for consistency and reliability, while diversifying its product portfolio through its subsidiaries, Richardson Electric, Richardson Engineering and Richardson Outdoor.
