‘Ricela’ Rice Bran Oil for the first time in Sri Lanka

Saturday, 1 February 2014 00:12 -     - {{hitsCtrl.values.hits}}

‘Ricela’ Rice Bran Oil to be launched by Citihealth Imports Ltd soon, is truly ‘The World’s Healthiest’ edible oil, containing vitamins, antioxidants, nutrients and trans fat free. It’s not just delicate and flavourful, it can help lower cholesterol, fight diseases, enhance the immune system, fight free radicals and more. Ricela is extremely light, versatile and delicious. Use it to fry, sauté, in salad dressings, baking, dipping oils and where ever you use cooking oil. Once you use it, you will be amazed by its quality and taste. Besides the health angle, the price of Ricela Rice Bran Oil is very reasonable in that it is very economical when compared with Olive Oil. The health benefits of Rice Bran oil has been known to people for a long time. For over 50 years, Rice Bran Oil is used as premium cooking oil in countries like Japan, Korea, China, Thailand and Australia. In Japan this oil had been popularly known as ‘Heart Oil’ because of its scientifically proven cholesterol lowering properties. Rice Bran Oil is nutritious edible oil produced from the oil layer of brown rice, which is separated as Rice Bran while producing white rice. Ricela Rice Bran Oil delivers optimum Oryzanol (300 mg) in just 2 tablespoons. Oryzanol is a nutrient that occurs naturally in many plants, especially the rice plant. The botanical name for rice is Oryza Sativa, from which Oryzanol gets its name. Oryzanol is referred to as the Wonder Nutrient. A scientific study conducted by Tufts University, Boston and University of Massachusetts Lowell, USA has revealed that ‘Oryzanol’ which is found in Rice Bran Oil helps in significantly lowering bad cholesterol and increasing good cholesterol at the same time, with favourable changes in Triglyceride levels. (Source: - Lipids, Vol. 32, no. 3, - 1997, 303-309 USA). It also contains anti-oxidant properties which help reduce the risk of intestinal cancer and osteoporosis. Research proves it is more effective than olive oil since it matches the prescribed levels suggested by World Health Organization (WHO). (Source:- Arterioscler Thromb Vasc Biol. [Journal of American Heart Association] 1994;14:549-556, Artherosclerosis, volume 88, Issues 2-3, June 1991, pages 133-142). The findings were revealed in the Journal of American Heart Association and through a study conducted by scientists at the National Institute of Nutrition (NIN), India (Source:- Journal of the American College of Nutrition, Vol. 10, No.4- 1991). “Cardiovascular disease is fast becoming a major cause of death in Sri Lanka. The study results suggest Rice Bran Oil has significantly greater beneficial effects on blood cholesterol levels than extra virgin olive oil, due, in part, to the natural cholesterol-blocking ability of plant sterols,” said Dr. Mahinda Abeywardene the acclaimed Sri Lankan Nutritionist now domiciled in Australia. Dr. Abeywardena is a Senior Principal Research Scientist at the CSIRO (Commonwealth Scientific and Industrial Research Organisation) which is one of the leading human nutrition research organisations in the world. “These findings add to those from prior research supporting rice bran oil’s positive heart health benefits.”