Prima product range showcased at Pro Food Exhibition 2015

Saturday, 22 August 2015 00:00 - - {{hitsCtrl.values.hits}}

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Prima products were showcased at the Pro Food Pro Pack and Agbiz Exhibition 2015 organised by Sri Lanka Food Processers Association (SLFPA).

All four popular Prima brands – Prima Treats, Prima Kottu Mee, Prima Stella and Prima Sunrise – were demonstrated at the attractively decorated stall, where the visitors could watch how their favourite products were cooked by a highly skilled chef.

Prima Treats range showcased the full strength of its new institutional range. These products were intended to serve hotels, restaurants, and cafeterias (Horeca) channel, with new additions like Paparica mortadella, luncheon meat, ham, bacon, breakfast sausages, crumbed range, which is a delightful value addition to the range. Prima Treats sausages, meatballs and slices range were also sampled to many potential customers. Product category leaflets with new product information were distributed among the visitors who were from the hotel industry.

Prima Kottu Mee Cup Noodles and Prima Stella Chicken and Curry Noodles were sold at a special price for the visitors to the stall.

Prima Sunrise Bread range, especially Swiss Rolls and Prima Sunrise Flat bread were sampled to customers, illustrating their versatility of the product with wraps, pizza base, tortillas, etc.

The campaign was highly successful with a high turnout of enthusiastic visitors.