Prima ‘Now Now’ Sri Lanka’s first-ever ambient and ready-to-eat sausage

Saturday, 5 April 2014 00:00 -     - {{hitsCtrl.values.hits}}

Poised to revolutionise the fast meal options for the local consumers, Prima introduces Prima ‘Now Now,’ Sri Lanka’s first-ever ambient, ready-to-eat sausage. Customers can save on the hassle of cooking and there is no refrigeration required, as it is ready to eat at anytime. The uniqueness of Prima ‘Now Now’ is that it an ambient. An ambient sausage is one that is produced in such a manner that it does not require any refrigeration or cooking and is ready to eat. Ambient sausages are a fast moving, popular product in Asia, mainly in countries such as Indonesia, Singapore and Malaysia. And thanks to Prima, local consumers will also be able to experience the unique taste and convenience of Prima ‘Now Now’. Prima ‘Now Now’ is a delightful snack for anytime or anywhere offering the consumer that much needed convenience in a busy schedule. A versatile product, it is a day to day snack or a delightful addition to a family get together, kid’s birthday party or even a quick breakfast. Prima ‘Now Now’ is priced at just Rs. 25 per stick and Rs. 300 (12 sticks) per bottle and will be made available in groceries and super markets around the island. Prima ‘Now Now’ will cater to the need of a “on the go snack” which is an exciting and delightful new experience for consumers across all age groups. Make Prima ‘Now Now’ an addition to your daily life, as an individual and to enjoy with a crowd and bring more fun to those happy and memorable moments life.