Prima Group Sri Lanka (Ceylon Agro Industries Limited), partnered with NAMS Pvt. Ltd. & Fancy Foods with the sole aim of promoting Prima Kottumee in the Maldives.
The launch of Prima Kottumee was held at the Nasandhura Palace Hotel in the Maldives on 26 June 2011 and was attended by a large press gathering.
The proceedings started off with a welcome speech by Mohamed Shahid - Managing Director - NAMS Pvt. Ltd; which was followed by speeches by Shun Tien Shing - General Manager - Ceylon Agro Industries Ltd. (Prima Group, Sri Lanka); and Sajith Gunaratne Senior Business Manager and Senior Marketing Manager - Ceylon Agro Industries Ltd (Prima Group, Sri Lanka) who educated the gathering about the product. Ahmed Anees - CEO - NAMS Pvt. Ltd., and Mohamed Jalal - Manager Operations - NAMS Pvt Ltd., also participated.
Prima Kottumee constantly focuses on its DNA of fun, music, fashion and risk and to keep in line with the brand platform of ‘taste and fun’ while appealing to the youth, Prima Kottumee has appointed two popular youth personalities as their brand ambassadors in the Maldives; namely the renowned football player Mohamed Arif aka ‘Bakka’; and multi-talented singer/presenter /actress Aishath Rishmy Rameez.
Through this partnership between NAMS and Fancy Food, now Maldivians will be able to savour this new delicious instant noodle, Prima Kottumee.
Prima Kottumee will enter the Maldivian market with their two most popular varieties Hot & Spicy flavour and Hot & Spicy Chicken flavour.
With a brand proposition of ‘fun and taste’, recognised Maldivian brand ambassadors and a quality product, Prima Kottumee hopes for similar success in the Maldives as it has in Sri Lanka.