Pilot Pens introduces Iroshizuku ink range to Sri Lanka

Tuesday, 10 February 2015 01:44 - - {{hitsCtrl.values.hits}}

Celebrating one year of operations in Sri Lanka, the world renowned writing instruments manufacturer from Japan Pilot Corporation, together with its partner Writing Instruments Lanka Ltd., has introduced the Pilot Iroshizuku ink range to Sri Lanka. This rich range of inks is reviewed as one of the best writing inks in the world and has a pallet of 24 colour variants. This ink can be used with any type of fountain pen, nib or paper. “These inks are all made in Japan and are very popular around the world,” said Tadashi Tsuruoka, Representative of Pilot Corporation Japan who especially flew in for this event.

“The inks will complement our range of fountain pens that we introduced to Sri Lanka last year. One can choose from a wide pallet of inks that would make signatures or writing distinguishable and stand out from the rest,” said Writing Instruments Lanka Ltd. Director Rajiv Perera. “These inks will be made available at all leading bookshops and our exclusive Pilot showroom at De Fonseka Road, Colombo 5.” Pilot Corporation Japan re-entered the Sri Lankan market after a lapse of three decades. Last year, it introduced an innovative ‘erasable pen’ that has a special technology to write, erase and rewrite with much ease and no damage to the paper to the Sri Lankan market. Pilot Corporation appointed Writing Instruments Lanka Ltd. as its business partner and distributor in Sri Lanka with a view to re-establish its presence and roll out new and innovative high quality writing instruments to the local market. Writing Instruments Lanka has established an exclusive outlet at No. 2 De Fonseka Road, Colombo 5, where the entire range of Pilot pens and inks are available for sale. The launch event was attended by all leading stationary distributors and book shops in the island as well as an exclusive crowd comprising of corporate leaders. International Sales Division Executive Officer Masahiro Kameda together with Masahiro Horiuchi of Pilot Corporation introduced a wide range of Pilot products to the local consumers and opined: “We are happy to re-enter the Sri Lankan market after a lapse of 30 years. We have been in the writing instrument business since 1918 and are committed to develop the Sri Lankan market. We will be introducing more high quality innovative products in time to come. The collaboration with Writing Instruments Lanka is timely and fitting as our business partner has the passion and expertise to make inroads into the market.” Writing Instruments Lanka Director Rajiv Perera said: “We are proud to be exclusive distributors for Pilot Corporation Japan in Sri Lanka and privileged to introduce innovative quality writing instruments like Pilot Frixion erasable pens and highlighters, capless fountain pens, ENO – colour mechanical pencils, all manufactured in Japan with the highest quality standards.” Pilot offers an array of products and innovative writing solutions which comprises of Pilot Frixion – erasable pens and highlighters with the value addition of unique eraser with friction. Pilot Capless is a clickable fountain pen and the full range offers pens from water based, oil and gel based in writing thickness varying from 0.38-1.0 mm. and a fascinating array of valuable gift pens. All these products are now available in all leading book shops such M.D. Gunasena, Sarasavi Bookshops, Jaya Book Shop, Promate World, Premier Stationers, Kavithas and Cool Planet. Pilot Corporation and Writing Instrument Lanka are set to reach the local consumers offering novelty and will reward students, executives and those who look for exclusive valuable gift pens with its innovative writing solutions.