‘Paradise City,’ latest project by Prime Lands in Athurugiriya

Friday, 26 September 2014 00:26 -     - {{hitsCtrl.values.hits}}

The newest land project from Prime Lands, ‘Paradise City’ in Athurugiriya features a completely constructed vast swimming pool, beautiful specifically constructed jogging paths in the beautiful fields neighboring the site, an open gymnasium and 24-hour active private security service stalls. All customers have to do is buy a plot of land from there and build a house to become a part of this large housing complex. In addition, from among the landowners of ‘Paradise City’, 10 selected lucky winners will receive tickets for a tour of Thailand. Athurugiriya is a fast developing town in close proximity to Colombo. ‘Paradise City’ is situated near the Outer Colombo Circuit that forms a three way intersection between the Southern, Airport, and Kandy expressways, near Athurugiriya and across beautiful rolling fields. For the last 20 years, Prime Lands, taking its motto of ‘committed to create a better place on earth’ to heart, has taken the prime role in supplying land and housing to the multitudes in the country and now stands as the leader in the real estate in Sri Lanka. Prime Lands has always espoused the principle that people are the most important part in a business. That is why, along its long journey, many people have flocked under the ‘Prime’ banner. The real estate industry is the industry which often has the greatest disparity between promises and reality. Most of these promises take the form of three-phase electricity, tube wells, wide streets, bank loans and water tanks. Some even try to lure in customers with promises of gold coins, foreign trips and several other ‘gifts’. However, the times these promises have actually been realised are negligible. “It is no secret that a person who guides someone in building his home becomes one of the closest people in their life. Prime Lands is the only company in this country to have maintained this close unbroken bond with the people of this country for the last 20 years. It is with the fulfillment of promises and the requited trust by the customers that Prime Lands has risen to the level it is in now,” Ruminda Randeniya, the Assistant General Manager of Prime Lands said, commenting on the unique bond that the company shares with its customers. Comprising of a vast swimming pool, jogging paths, 24-Hour security and all other utilities, ‘Paradise City’ consists of over 200 blocks of land, each comprising six or eight perches. In the history of the industry, no other real estate company has acquired ISO certification. Prime Lands is the first company to achieve this certification based on three criteria: purchase of land, development of land and the sale of land. Prime Lands is also the only real estate company in Sri Lanka to be awarded in the Asia Pacific Property Awards. In the modern world, business specialists do not measure the success of a company merely by its accumulated wealth, but by the positive influence it brings to the society. In that criterion, Prime eclipses most companies, both here and abroad. In the U.D.C. International Business Award Ceremony in Kuala Lumpur, Malaysia, Prime Lands Group was awarded the Sri Lanka’s Best Enterprise for this very reason. A very organised international award ceremony, the U.D.C. Awards measure the goodwill, the preservation of values, and the innovation in their respective field of a company. A properly organised, managed organisation headed by a strong personality can achieve a lot in terms of helping human life. A true organisation should be one that identifies the needs of the people, was created for the people, and believes in a vision tempered by human values. Those who have come to Prime Lands dreaming of their own land or housing have experienced this very truth, and they will be privileged to have experienced it. Athurugiriya ‘Paradise City’ is another huge step in Prime Lands’ journey.