New-look range of ‘Rathna Exercise Books’ launched

Tuesday, 14 March 2017 00:00 - - {{hitsCtrl.values.hits}}

With participation of Sri Lanka’s leading book publishers and sellers

Claiming an impressive history spanning 60 plus years in the book publishing industry in Sri Lanka, Rathna Book Publishers, introduced to the market a colourful range of new-look ‘Rathna exercise books’ with the participation of M.D. Gunasena, Sarasavi, Sadeepa, Vijitha Yapa, Samudra and Jeya, the country’s leading book publishers and sellers, recently.

The launch of the newest ‘Rathna’ brand products to the Sri Lankan market was held in a simple yet an overwhelmingly graceful program at the ProMate World, the company’s Flagship Store situated at the Colombo Race Course under the patronage of Rathna Book Publishers Managing Director Kumari Gunaratne.

Group Chief Executive Officer (Group CEO) Shanil Senarath and Chief Operating Officer representing Printxcel Ltd. Nalinda Jayamanne, M.D. Gunasena Publishers Managing Director Rajiv Gunasena, Vijitha Yapa Publications Managing Director Lalana Yapa, Sarasavi Book Publishers General Manager Prema Pinnawala, Sadeepa Book Publishers Managing Director Sarathchandra Wanniatchchi and those representing a few other similar publishing houses, Samudra Publishers, Jeya Book Center together with a set of distributors of ‘Rathna exercise books’ representing all geographies island-wide, were also present at the ceremonial launch.

At the colourful event, Kumari Gunaratne unveiled the newest range of top quality ‘Rathna exercise books’ in the presence of elite and leading book publishers and sellers in the country.

Serving as a guiding light to children to learn the art of reading and writing for 60 long years, the latest collection of ‘Rathna exercise books’ feature on their covers a brilliantly eye-catching collection of popular cartoon characters such as Sootin-Martin, Dora, Jungle Book and Ninja Turtle, which are fascinating to kids. In addition, the new exercise books have been designed in an array of vibrant colours and breathtaking imagery which appeal to the hearts and minds of tiny tots. Apart from the attractive covers, the inner back covers come with information such as multiplication table, measurement chart etc. so useful to school-going children. These exercise books have been specially designed in an easy-to-use manner with focus also on the health aspects of users. As a superlative product in terms of quality, durability and attractive design, ‘Rathna exercise books’ can be purchased at a affordable prices from bookshops island-wide.

The senior management of Rathna Book Publishers pose for a group photograph with proprietors of leading book publishing and selling companies in Sri Lanka.