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The company posted a profit of Rs. 698 million for Q4 supported by efficient management of input costs. For the year ending 31 December 2013, the company recorded a profit of Rs. 3.3 billion, an increase of 12.5% from the previous year. Nestlé continued to increase investment in trade and marketing activities.
“The macro-environment in 2013 was one of soft growth; fraught with lowered consumer confidence, industry issues and economic ambiguity. Our response was to increase brand support, accelerate innovation, invest in our people, continue responsible business operations and provide consumers with nutritionally superior food and beverages of the highest safety and quality,” said Ganesan Ampalavanar, Managing Director of Nestlé Lanka PLC.