The National Chamber of Exporters (NCE) has embarked on a programme to appoint trade representatives in important overseas markets to assist member companies to develop export business in such markets.
The appointments are being made from among several well qualified and experienced applicants in the particular markets with good credentials, and business contacts.
The objective of the programme is to enable NCE member companies to make use of the services of the Trade Representatives for business and market development to enable them to promote and expand the export of their products and services in overseas markets.
The chamber will also make use of their services for logistical support when participating in trade fairs and related trade promotion activities, such as the organisation of inward and outward business promotion delegations, contact promotion programmes, buyer seller meetings, etc.
The terms and conditions on which appointments are made, and the work to be carried out by selected trade representatives have been clearly defined by the chamber. The chamber has entered into MOUs with the selected trade representatives incorporating such terms and conditions. Member companies who make use of their services are required to conform to the terms and conditions.
The chamber has already appointed trade representatives for the USA market, South African market and the Australian market. Appointments are also proposed to be made shortly for certain countries in the Middle Eastern market.
New and emerging markets which will be of strategic importance to Sri Lanka in the evolving world trade scenario will also receive particular attention of the chamber when appointing trade representatives.
This innovative programme is expected to be a boon for member companies in entering new markets. The programme underlines the continuing effort of the chamber to formulate and implement new value added services to expand the range of services that are offered to member companies.