Mobitel and Janashakthi partner to provide novel insurance cover for Mobitel customers

Positioned as the National Mobile Service Provider that ‘Cares Always’, Mobitel once again expresses the brand’s commitment to support and empower its customers and the nation by providing insurance covers to their customers.

Sri Lanka Telecom Mobitel strategically partnered with Janashakthi Insurance PLC recently to provide an SMS-based Insurance cover to both Mobitel Pre-paid and Post-paid customers.

To register for the service, customers have to simply type ‘REG’ and send to 220.  This enables them to subscribe to an insurance policy on a Rs. 50 (inclusive of all taxes) per month installment scheme. Installments need to be paid on a regular basis for the full insurance coverage to be applicable. mInsurance offers all Mobitel customers a coverage of Rs. 100,000 in cases of natural death, and a Rs. 500,000 coverage in cases of accidental death and/or permanent disability.

Nalin Perera, Senior General Manager – Marketing, Mobitel, commented: “Providing financial services via mobile phones is quickly becoming a trend. The industry we function in is ever-dynamic and a fast adopter. With mobile penetration at around 87% in the country, introducing mInsurance is not only timely, but it also makes it yet another first for us in Sri Lanka. We are proud to partner with Janashakthi Insurance for this service – making insurance more affordable, across the board, to our entire customer base.”

Speaking of the partnership, Prakash Schaffter, Managing Director of Janashakthi Insurance, stated: “As one of the strongest and largest insurance providers to the nation, Janashakthi Insurance is honoured to partner with the National Mobile Service Provider, to revolutionise not only the ICT industry but also to add value to the insurance sector. It is commendable to witness a corporate giant such as Sri Lanka Telecom Mobitel taking the initiative to inculcate the importance of protection through insurance to their customer base. It is their pro-activeness in this regard that has brought this service to the market – and for that I commend them.”

Mobitel has always believed in catering to the needs of its customers. This partnership with Janashakthi Insurance is yet another step for the National Mobile Service Provider, aimed at improving and enhancing customer experiences whilst also leading the development in the ICT industry.