Micromax launches Avurudu promotion

Saturday, 19 March 2011 00:01 -     - {{hitsCtrl.values.hits}}

Micromax Informatics Ltd., has launched an innovative promotion that rewards each and every purchaser of a select Micromax phone this Sinhala and Tamil New Year season.

This novel promotion which rewards every purchaser of a Micromax X550 Qube, Q55 bling & Q5fb phone is an unprecedented campaign in the market.

Unlike promotions that reward one or a few winners, with Micromax everyone who purchases a select Micromax phone has the chance to become a winner.

With every purchase of a select Micromax phone from any outlet, the purchaser will receive a gift voucher for the value of Rs.1, 500 that can be redeemed at a number of leading partner outfits. Similarly purchases made at any of the top retail partner outfits above a base amount depending on the outlet, will also entitle patrons to a 10% discount voucher to purchase Micromax phones.

The promotion which will commence on 20 March will continue for a period of one month all the way through the Sinhala and Tamil New Year until 20 April, 2011.

Many leading retail outfits in the country such as Star Points, Nolimit, Glitz, Pallu, Fashion Bug, Arpico Supercenters, ASB Fashion, CIB Shopping Centre and DSI have joined hands with Micromax in this one of a kind promotion during this New Year season.

Micromax is the largest Indian domestic mobile handsets company, in terms of units shipped during the quarter ended 31 March, 2010 and the third largest mobile handset seller as at 31 March, 2010 (Source: IDC’s India Quarterly Mobile Handsets Tracker, 1Q 2010, June 2010 release). Micromax has domestic offices across India and global presence in Hong Kong, Bangladesh, Nepal, Sri-Lanka and now UAE.