MAS Fabrics to present cutting-edge textile technology at Sri Lanka Design Festival 2016

‘Street Nic’ is a synergistic effort by MAS Fabrics to present an Urban Yoga Athleisure Collection , using their specialised material from Trischel, Textprint and Noyon. 

With intuitive chameleon like intelligence for functional elegance and versatility, this collection doesn›t compromise on style when it comes to performance wear. The range is conceptualised by Poornima Wijendra, who heads the design team at MAS Fabrics. 

Street Nic›s focus is Multi- functionality, and clothing that doesn›t inhibit but aid the natural movement of the body . 

With the country’s most powerful apparel makers taking to the stage of Mercedes-Benz Fashion Runways at Sri Lanka Design Festival (SLDF) this November, there is a keen interest on the apparel technology and fashion innovation that will be premiered on the ramp. One of Sri Lanka’s most innovative fashion and apparel manufacturers- MAS Fabrics will put forward a collection that brings forth some world-class textile innovation. Coined as ‘Athleisure’, a concept that combines the modern ideology of athleticism and leisure, MAS fabrics’ collection will be for the new-age health and fitness obsessed traveller, and sits in with the overall theme of the runways – ‘Travel collections’ to brand Sri Lanka as the world’s travel style destination. Adding to this ground-breaking style concept, another feature that MAS Fabrics brings into this collection is their cutting-edge textile technology with patented materials that will be shown for the first time on the runways. These specialty fabrics will not only complement the collections smooth, streamlined and minimal modernism with material made just for the purpose, but will also be specially crafted by the apparel giant MAS to cater to the modern idea of luxury athleticism with clothing that can transform from active to lounge while staying completely relevant to all the contexts of travel, leisure and sport. In this age when fashion retailers, buyers and brand expect to see more from the manufacturer than simply manufacturing, base innovation of this kind that extends to the material itself is considered extremely valuable and timely in continuing Lankan apparel makers’ supremacy as one of the very best in the world.

United under the vision ‘Change is courage’ MAS is a $1.6 billion conglomerate and one of the world’s best recognised fashion, apparel and textile makers whose expertise ranges through the process from design to delivery. MAS is an organisation that welcomes change and transformation, which is the fundamental driver of innovation. Headquartered in Sri Lanka with forty eight manufacturing facilities placed across fifteen countries, MAS also owns several design led operational centres. Thoroughly invested in technology and innovation in not only material and product but also operations and business, MAS is known to venture into unchartered territory again and again. A patron of female empowerment, sports as well as environmental and social sustainability, MAS is a one of Sri Lanka’s most respected corporations that maintain a massive community network across the island, and even beyond.

MAS Fabrics’ collection with ground-breaking textile technology will be premiered on Sri Lanka Design Festival’s Mercedes-Benz Fashion Runways on November 5th at the SLECC, Colombo. With these global runways giving access to a powerful audience of consisting of retailers, sourcing specialists, fashion thought leaders, regional manufacturers and media, The MAS Fabrics’ ‘Athleisure’ collection will be received by those who have the power to make big business with Sri Lanka Apparel. The collection will also be streamed live worldwide on digital media to take local apparel makers’ innovation to every corner of the global fashion industry and to cement Sri Lanka’s role as a destination for travel style.

The Mercedes-Benz Fashion runways featuring MAS Fabrics among other big players in Sri Lanka Apparel will be hosted as part of Sri Lanka Design Festival by AOD in partnership with DIMO hosting Mercedes-Benz Fashion Runways, Coats Thread – official thread and zip partner, GT Nexus – official technology partner, HNB- Official Banking Partner, Mount Lavinia Hotel- Official Host,  Wijeya Newspapers Group- Print Media Partner, Just-Style – International Media Partner, Free Lanka-Official Beverage Partner , Secquoro – Business Transformation Partner, Salon Kess - Official Hair & Make up Partner and We Are Designers as well key apparel industry participants MAS, Hirdaramani, Timex, Star Garments , LICC, MRC, Orit, Innovative Knits, EKKO, Union Apparel, Penguin, Lanka Leather, Rakshaa, Textured Jersey, Avirate and Vogue Tex. The event is endorsed by the Joint Apparel Association Forum.

For more information, contact the SLDF secretariat on 076 777 0306, 5867772-3 [email protected] or walk in between 9am -5pm to the Sri Lanka Design Festival Secretariat at AOD, 29, Laurie’s Road, Colombo 04