Laugfs Super Markets completes study with MTI Market Research

Friday, 16 September 2011 03:00 -     - {{hitsCtrl.values.hits}}

Laugfs Sun-Up which has been operating since 2001, has just completed a staffing and consumer research across the 25 branch outlets with the help of MTI Market Research (MMR)

MMR is a subsidiary of MTI Consulting, an international strategy consultancy with over 400 client-specific assignments across 40 countries and extensive experience in research based strategy and brand consulting and advisory.

The study was conducted across the Laugfs Sun-Up Supermarket outlets in urban and semi-urban areas in order to determine the challenges faced by consumers, staff and the brand, the importance of understanding the consumer.

MTI Market Research has used innovative and structured processes to measure and capture feedbacks received through the research. Research insights have provided valuable means of adding value to both the external and internal customers.

MTI’s Market Research has helped Laugfs to understand how their customers perceive their brand and also identify customer needs. This will enable Laugfs to develop a sound strategic plan and direction for the future. These customer insights have enabled Laugfs to understand the customer, the touch points of customer choices, and enabled the company to uncover the values and probing issues that are currently faced. The insight of the research will be used to improve the brand equity and customer services.

Commenting on the market research done, the CEO of Laugfs Sun-Up Supermarket, Ravi Dahanayake stated, “The research conducted by MTI Market research has provided an indepth and comprehensive analytical insights into the current state of the business, and has awakened the senses of the Laugfs supermarket team gearing the team towards a long awaited quantum leap and strategic direction.”

MTI Market Research which has on board an experienced panel of associates with extensive market research experience in Sri Lanka, augmented by MTI in India, offers a full range of market research solutions in both B2C and B2B domains.