LAUGFS gas and lubricants rebrands with fresh look

LAUGFS Holdings, one of the largest diversified business conglomerates, re-launched its gas and lubricant corporate brands with the unveiling of new logos/packaging and advertising campaigns for the season. The new logos will portray company’s new aspirations within and beyond Sri Lanka, further strengthening LAUGFS’ vision to expand its energy presence on both local and global platforms.

“The reinvention of our gas and lubricant logos symbolises the ever-evolving spirit of LAUGFS and our commitment to a continuous focus on building lasting trusted relationships by constantly finding ways to create value,” W.K.H Wegapitiya, Group Chairman of LAUGFS, said. “With the new face not only is LAUGFS investing for growth for the next decade but is also confident of capturing the full spectrum of the power and energy sector from gas, petrol, lubricant to renewable energy sources in Sri Lanka and regionally.”

The new LAUGFS Gas logo has been designed to represent the company’s strategic foundation. It draws inspiration from the flame of Liquid Petroleum Gas (LPG) and symbolises the shape of Sri Lanka with the soft curves indicating continued quality and improvements for success. The yellow background in the logo indicates the corporate stability, optimism, and responsible corporate citizenship while the blue flame represents the pure flame and efficient burn of LPG. 

The trusted brand, LAUGFS Gas has chosen actress Pooja Umashankar as its brand ambassador. Having already spread its wings to Bangladesh, LAUGFS is committed to contribute not only to the local power and energy sector but most significantly to the Sri Lankan economy by reaching out to regional markets as well. As an investment for growth in the LPG sector, of the larger power and energy industry, LAGUFS Gas has already invested in a LPG import/export terminal in the Magampura Mahinda Rajapaksa Port and has ventured into shipping and logistics to assume its new role of an ‘energy exporter’.

“We are a company that serves with passion. At LAUGFS we consider our employees to be one of our greatest assets. They are trained to honour their commitments and take ownership of their actions while being dependable and consistent in what they say and do. This is an integral part of the company’s mission,” Thilak De Silva, Group Managing Director of LAUGFS, said. “We also believe that the expansion will be able to offer more employment opportunities to Sri Lankans both here and overseas.” 

The rebranding of lubricants will see a new vibrant look being used by LAUGFS to deliver products which exceeds industry standards with the introduction of an improved formulation to suit local dust, heat and road conditions.  Apart from the new logo there will be new packaging in the different automotive segments for diesel, petrol and the motor cycle categories. 

The novel featuring “View Strip” which is on the bottom of the label shows the type of vehicle that the respective oil can be used for. This is a breakthrough feature in lubricant product packaging in the island. A specialised three-wheeler oil will also be introduced to the market under the brand name of Actron. 

The new lubricants logo was created drawing inspiration from the natural form of an oil drop and it will also symbolise the shape of Sri Lanka. The white area in the middle of the logo depicts the very heart of Sri Lanka, strongly positioning the brand leadership with the softer curves around the oil drop showing a continuous and smooth flow, reflecting the drive for success, island wide reach and the strong spirit in meeting the energy expectations of a nation.

The new Brand Ambassadors for lubricants will be Dilantha Malagamuwa, the island’s most successful international motorsports personality, who has been able to fly the Lankan flag high overseas with his international accolades and Ushan Perera, the racing champion, who has won many local ‘Champion Driver’ awards.  The new Brand Ambassadors for LAUGFS Lubricants also include singing sensation Bathiya and Santhush. 

LAUGFS is one of the largest diversified business conglomerates and a trusted name in Sri Lanka. Founded in 1995, LAUGFS today has expanded across 20 industries in Sri Lanka and overseas, establishing a strong presence as a leader and pioneer in the power and energy, retail, industrial, services, leisure, logistics and real estate sectors. With over 4,000 employees and an annual turnover exceeding Rs.28 billion, LAUGFS continues to expand and empower millions as a trusted Sri Lankan brand.