Lancoupon launches with discount deals

Monday, 31 October 2011 00:00 - - {{hitsCtrl.values.hits}}

On 17 October, www.lancoupon.lk, Sri Lanka’s newest and exciting discount coupon site, was launched with an incredible 50% off deal for the Samsung Galaxy SII.

The deal which was incredibly successful sold out in less than 24 hours and created excitement levels, which even the Lancoupon team did not anticipate.

Lancoupon’s team says that the new site will offer its subscribers discounts on eating, shopping and entertainment in Colombo, Galle and Kandy initially but said plans call for expanding later to other major cities within the island.

Lancoupon offers its registered customers a little respite from the escalating cost of living and also makes the little luxuries in life a little more affordable.

The company founder Golan Atad explained that the business model is similar to most global discount sites which have been tremendously successful. Atad firmly believes that the opportunities and potential in Sri Lanka especially after the cessation of hostilities is immense and this combined with the very apparent developmental work being carried out by the Government, places Sri Lanka very favorably in the eyes of investors both foreign and local.

Atad firmly believes that the exponential growth in internet usage across the island combined with the impressive levels of computer literacy makes Sri Lanka a very attractive market for discount offer websites such as Lancoupon.lk.

Lancoupon.lk negotiates large discounts from merchants, usually between 40% and 90%and then communicates these deals via email and social networks to their large base of registered customers. Each deal features on the website as the deal of the day. Atad explained that once the deal is published on the website, the Lancoupon team starts promoting it utilising all available social networks on the internet such as Facebook, Twitter, blog sites, etc.

Atad, who has a long and successful career record in social media marketing, sees it as the future in marketing and promoting businesses, their brands and products or services. It is the most cost effective method of promotion where you only pay for success.

Atad believes that it is very important for business owners, entrepreneurs and marketing managers to recognise the difference between promoting their business and brands and boosting sales. He further stated that effective promotion is the only way to guarantee endurance in the market place, a loyal customer base and long term growth combined with profitability.