Kumho Tires from DIMO plans to increase its market share

Kumho Tires was ranked as the No.1 brand in the passenger car tyre category for the seventh consecutive year in Korea’s Customer Satisfaction Index in 2012.

Kumho is one of the top 10 tyre manufacturers in the world, producing nearly 60 million tyres a year in plants across Korea, China and Vietnam.

Diesel and Motor Engineering (DIMO) is the authorised importer and distributor for Kumho Tires in Sri Lanka and has made plans to increase its market share primarily focusing on safety, comfort and the prolonged mileage.

These proven  factors has enabled Kumho to be used as Original Equipment (OE) tyres in brands such as Mercedes-Benz, Chevrolet, Chrysler, Jeep, Mitsubishi, Kia, Hyundai and Volkswagen.

The construction technology of the Kumho Tire is what has enabled it to have this competitive advantage (what enables Kumho Tire to have this competitive advantage is the construction technology utilised in the making of the tyre).

The high performance tread compound used in the tyre improves driving and braking forces and wet driving performance. The advanced belt package designed for high speed performance, features high tensile steel belts and joint-less nylon Cap Ply.  Furthermore, an ultra-hard filler of special rubber is inserted inside the apex to increase high speed stability and lateral grip under cornering.

In addition to all the above, the bead wire consists of a special material and structure for high load capacity and for blocking vibrations from the road.

All this is possible at Kumho due to its commitment to Research and Development (R&D), as three centres across three continents work on improving the tyre every single day, with the main R&D centre located in Birmingham UK.

The pedigree of Kumho Tires lives up to its capabilities. Only the best tyres can lay claim to the highest authority.

Kumho has served as the official tyre supplier to the world’s largest car race, F3 Euro Series since 2003. The company is also the partnering tyre of ‘Masters of F3’ and has continuously supplied tyres to the event for eight years.

This has earned Kumho Tires the recognition and respect from numerous teams and has helped several drivers such as Sebestian Vettel, Lewis Hamilton and Nico Rosberg on their way to F1 success.

In addition, Kumho Tires delivered a podium position at the opening leg of the Formula Drift Asia Series at the Marine Bay F1 Circuit in downtown Singapore.

Having proven themselves at International Motor Racing events and partnering top class drivers and automobile brands, Kumho Tires is leveraging the same technology and expertise to develop tyres for passenger cars and SUVs.

The experience and feedback, which Kumho gets from motor racing greatly contributes to the continuous development of passenger and SUV tyres.

With the proven capabilities and the technical expertise behind Kumho Tires, DIMO plans to increase the market share by creating awareness of Kumho and its key competitive advantages.

Since Kumho is still considered new to Sri Lanka by many car owners, DIMO plans to run several communication campaigns to establish the fact that Kumho is a proven tyre worldwide.

DIMO is renowned in representing only the best engineered brands in the world, and the selection of tyres by Kumho that are to be marketed in Sri Lanka complements the fact.  Hence, if you are an automobile enthusiast or a car lover who understands the importance of a good tyre brand that delivers traction and control, and how much your car’s performance depends on the grip of the tyre, you may need to switch to Kumho Tires from DIMO to change your drive.