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Thursday Dec 12, 2024
Wednesday, 1 July 2015 00:18 - - {{hitsCtrl.values.hits}}
Keells sausages are loved by so many …be it kids, be it adults, a Keells sausage is always desired and wanted to add a zest to the meal or any occasion especially where any cheer and merry are made. Parties of any kind, small or big or short or long or instant or planned are never dull and cloudy if Keells sausages are a part the banter.
Sri Lankans love the idea of getting together irrespective of the rea
sons and youth in particular love the idea of ‘podipartiyak’ topped with Sri Lankan contemporary music with a guitar and a bongo.
Keells sausages brand creatively looked at capturing this moment of young adults coming together wanting to ‘bite each other and bite wenna’ with Keells sausage 500 g party pack and ideal musical virtuoso to bring this to life was none other than Lahiru who himself made a lot of cheer in creating the master piece.
Bringing Lahiru to create relevance and create deeper connect with Sri Lankan youth was the right thing to do to bring the essence of Keells sausage party pack out and get closer to Sri Lankan youth opined Keells Food Products PLC Head of Marketing/John Keells Holdings Assistant Vice President SamariIhalagedara.
Keells Foods also used its young talent of managers to appear on the key point of sale material to create uniqueness and novelty and integrate the employees of the organisation for the whole campaign, added John Keells Holdings Vice President and Keells Food Products PLC Head of Sales and Marketing Neil Samarasinghe.
Keells sausages from Keells Foods have always taken the leadership to give the right product to the consumer without salaaming down on quality. The awesome taste of Keells sausages and the consumer connect the brand has made has resulted in double digit volume growth and increase in market share and is taking a turn to create a fad with ‘partiyata fit eka Keells sausage party pack’.
