Saturday, 30 August 2014 05:59
‘Keells’ has been a part of seasonal cricket celebrations for so many years with succulent sausages and other product varieties to boost indulgance during ‘match fever’! A large number of cricket fans rallied around this time for matches from all parts of the country and this is considered one of the most spectacular events in the Sri Lankan event calendar.
Speaking at this event Neil Samarasinghe (Head of Sales and Marketing, Vice President John Keells Holdings) said, “Keells is synonymous with cricket and people have engaged with its products very strongly. It is our pleasure in partnering with Sri Lanka Cricket to strengthen our bond along with the Sri Lanka Vs Pakistan ODI and Test Series in hosting BBQs with mouth-watering and succulent offerings during matches.”
Keells Foods as the market leader in the Sri Lankan processed meat industry has contributed in numerous ways to associate and uplift Sri Lankan sports throughout the company’s journey. Its products are with the highest quality and taste and conform to industry standards. Keells started its operations in the year 1983, and takes pride in being solely responsible for developing the Sri Lankan Processed Meats industry to its current heights.
Keells Food Products PLC (KFP) sustained its market leadership position in the processed foods category through a range of marketing strategies aimed at strengthening its market share, whilst connecting more closely with the consumer every day everywhere!