JAT introduces Crown Paints to local market

JAT Holdings, the market leader in Sri Lanka’s furnishing and finishing industry recently introduced Crown Paints to its extensive portfolio which caters to the local market. Crown is a British brand endorsed with the seal of Royalty which offers customers a wide range of exterior/interior emulsion and enamel paints. 

Crown Paints, the largest and most successful paint manufacturer in the UK and Ireland boasts a network of global branches. The company which is endorsed by a Royal Warrant granted by Her Majesty the Queen has over two centuries of enviable experience in producing the ultimate in quality and functionality. 

“We are indeed delighted and very proud to have Crown Paints in our portfolio. Needless to say our thousands of customers are now privileged to be able to use this internationally recognised brand to suit both their domestic and industrial needs,” said JAT Holdings Managing Director Aelian Gunawardena.  

Boasting of a comprehensive colour palette and a highly innovative product range, Crown introduced a 99% solvent free formulation, breathe-easy paint; the first of its kind in the UK market, along with innovative additions in the form of anti-bacterial, fire-proof and quick-dry paints to the world.  

“Crown Paints’ extensive knowledge of colour, allied to a wide product range, customer-oriented service and a keen environmental awareness, ensure that we maintain a strong position within the Sri Lankan market,” Gunawardena added. “It’s not just a tin of matt, silk or gloss. Its 200 years of knowledge, experience and passion in every can.”

Crown Paints has an enviable range of paints which incorporate many innovations such as the One Coat and Non-Drip in its colour family packaging. Its emulsion provides a range of easy-to-use, silk emulsion for interior walls and ceilings. Available in many inspirational shades, they are all made with breathe-easy formulations which make it 99% solvent free and odour free. 

The Silk Finish range is dust and dirt resistant and is infinitely easier to clean than the average paint. The smooth silk effect affords an aesthetic and luxurious finish to the walls in a delicate shine. The Crown X-treme X-posure exterior coating is a superior durable, smooth masonry paint which provides the best possible protection against long term weather exposure. 

The Crown Steracryl Anti-Bacterial Scrubb-able Matt is suitable for interior walls and ceiling surfaces where a durable, scrub-resistant, water-based and anti-bacterial matt finish is required. Timonox; flame retardant coatings provides a first line defence against the spread of flame, and offers a comprehensive solution to the perceived Duty of Care for building owners, facility managers or employers to protect the occupants of their properties.

The unique colour palette promises a stylish combination of colours to suit every customers’ individual tastes and preferences. With its legendary attention to detail and backed by its extensive research and development ideology, JAT Holdings identifies market trends and provides customised products that cater to every customer need.  

JAT goes on record as having transformed the wood coatings industry in Sri Lanka and South Asia in 2000 by introducing water-based solutions, thus creating an entirely new segment in the category which it continues to dominate with 75% market share. With 38% revenue growth and 57% net profit growth in 2015/16, the recent re-branding affirms JATs vision of the unprecedented opportunities which lie ahead.