JAT Holdings in Brand Finance’s top 10 ‘Strongest Conglomerate Brands’
Tuesday, 5 May 2015 02:10
JAT Holdings was recently included in Brand Finance Lanka’s top 10 ‘Strongest Conglomerate Brands’ ranking.
Coming in at number nine and ranked alongside companies such as John Keells Holdings, Hayleys and Aitken Spence, the recognition is JAT’s first in the ranking and comes on the heels of yet another highly successful corporate season.
Speaking on this recognition, JAT Holdings Managing Director Aelian Gunawardene explained: “Being named one of Sri Lanka’s top conglomerate brands after two decades is an amazing feat. This is our first time being ranked in the Brands Finance registry and we are thrilled to be recognised amongst Sri Lanka’s top 10. Brands Finance is a well-respected, independent consultancy that has been in operation for almost a decade and has performed hundreds of brand valuations and we are proud to be included in their ranking.”
The creation of the categories of the year’s most valuable Sri Lankan brands, which includes the ranking of Sri Lanka’s top conglomerate brands, is based on a range of criteria specific to the category in question. The criteria involves marketing, human resources, corporate profiling, brand image with stakeholders and other factors that look at resource availability and how each brand has made the most of a given resource in relation to its competitors.
JAT Holdings, Sri Lanka’s foremost authority on furnishing and finishing, boasts an impressive portfolio of products across a wide range of leading international brands including Sayerlack wood coatings of Italy, Herman Miller seating and desking solutions of US, Crown and Permoglaze decorative interior and exterior wall paints of UK, Borma Wachs maintenance range of Italy, Norton Abrasives (Saint Gobain) of France and Brush Master Paint brushes.
The company believes in a philosophy of teamwork and corporate citizenship. This is reflected in its commitment to perfection and its zero tolerance of errors and accidents, as well as its investment in providing international exposure and training to its technicians.
Recognising the importance of building a brand the company invests in excess of Rs. 200 million every year to further strengthen the JAT brand and the other product brands marketed by the company.