Italy’s VIRO backs action against counterfeits

Saturday, 2 April 2011 00:38 -     - {{hitsCtrl.values.hits}}

VIRO S.p.A. Italy, has endorsed the legal action against counterfeit products suppliers in the local market.

This is revealed by the Export Manager of VIRO S.p.A. Italy, M. Bechir Jerad during a presentation at the Exclusive Viro Products Showroom in Colombo.

Jerad visited Sri Lanka on 24 March for a three day business visit, inspected the newly opened exclusive VIRO Products Showroom at No. 26, Messenger Street, Colombo 12, Sri Lanka. Commercial Safety (Pvt) Ltd, Sri Lanka’s premier supplier of safety and protection goods, is the sole distributor and agent of VIRO Brand safety products in Sri Lanka. The new state-of-the-art showroom was declared opened by Dr. Gianluca Rubagotti, Deputy Head of Mission, the Embassy of Italy, on 9 December 2010.

This is the second largest showroom opened by Commercial Safety Ltd in Sri Lanka with the inaugural one launched in January 2008 at 61A, New Bullers Road, Colombo 04. The opening ceremony was graced by the presence of the Former Ambassador for Italy in Sri Lanka Pio Mariani.

Commercial Safety Ltd., engages in supplying safety and protection goods and utilities as well as general hardware items to reputed and well known companies in Sri Lanka more than a decade. Given its dedicated service and customer care and its good reputation for importing and supplying quality products, the company was awarded the Sole Distributorship of VIRO S.p.A. Italy products in Sri Lanka from 2007.

Jerad emphasised that Sri Lankan customers should look for original VIRO products from the authorised retail sellers all around the island certified by Commercial Safety Ltd. He also declared that any person or company importing or distributing counterfeit VIRO products in Sri Lanka or any one claiming that they are the agent or distributor other than Commercial Safety Ltd., will be legally prosecuted under Sri Lankan law in the future by Commercial Safety Ltd. on behalf of VIRO S.p.A. Italy.