Holcim Sanstha wins at the SLIM Nielsen People’s Awards 2014

Friday, 28 February 2014 04:20 -     - {{hitsCtrl.values.hits}}

Holcim Lanka, the leading construction solutions provider has been awarded “Housing and Construction Brand of the Year” for the third consecutive time at the 8th SLIM Nielsen People’s Awards 2014. An award based on direct inputs from the consumer saw 2,700 people aged 15 to 65 years in all nine provinces being consulted for their opinion on the favourite brand, personalities, TV programs. The research was carried out over a span of six months from August to January 2013.  Nielsen believes that a favourite brand will be emotionally connected to the consumer which is a powerful attribute for success. Holcim is world renowned for its application based cements which targets and successfully caters to the market in both industrial and residential segments. Holcim has had the opportunity to partner many iconic constructions worldwide. In Sri Lanka, Holcim Lanka has played an integral part in the national resurgence and takes pride in having played a role in the patriotic mission of establishing the wonder of Asia. Speaking on the historic milestone, Vice President Marketing & Sales Nalin Karunaratne noted: “Years of scientific approach to marketing, being consistent in quality and being able to supply the market demand without any shortages has been the key to Holcim’s success. We will continue to maintain these high standards and ensure the quality is in line with SLSI and British Quality Standards.” With a heavy customer focus, the service offered by Holcim Lanka is known in the industry for its efficacy and uncompromised reliability. These factors together make Holcim, the cement of choice for a project of any scale from a residential development to that of mammoth scale such as the Hambantota Harbour project.